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Articles by Jules Gibson
Events Archives - Florists' Review
Proflora Returns to Bogotá, Colombia, October 1-3 Save the date for the Proflora Flower Trade show happening October 1-3,… FR Team April 24, 2025 24 views 1 minute read
Industry Event News
Proflora Returns to Bogotá, Colombia, October 1-3 Save the date for the Proflora Flower Trade show happening October 1-3,… FR Team April 24, 2025 26 views 1 minute read
Supply Chain Archives - Florists' Review
Floraprima Introduces the Poppy Collection Delicate, expressive, and emotionally resonant—the poppy is a flower unlike any other.… FR Team November 9, 2025 19 views 2 minute read
Tutorials Archives - Florists' Review
Tutorial: Where Texture Is the New Color In a world saturated with color and visual noise, the “Dune” trend offers a welcome exhale—an intentional return to stillness, simplicity and the raw poetry of texture. This sculptural, sand-textured arrangement embodies the quiet minimalism of the “Dune” trend: airy spacing, bleached botanicals and a grounding, rock-like base. Here’s how to craft it. FR Team February 23, 2026 29 views 3 minute read
Tutorials - Florists' Review
Tutorial: Where Texture Is the New Color In a world saturated with color and visual noise, the “Dune” trend offers a welcome exhale—an intentional return to stillness, simplicity and the raw poetry of texture. This sculptural, sand-textured arrangement embodies the quiet minimalism of the “Dune” trend: airy spacing, bleached botanicals and a grounding, rock-like base. Here’s how to craft it. FR Team February 23, 2026 8 views 3 minute read
Design & Education
Tutorial: Where Texture Is the New Color In a world saturated with color and visual noise, the “Dune” trend offers a welcome exhale—an intentional return to stillness, simplicity and the raw poetry of texture. This sculptural, sand-textured arrangement embodies the quiet minimalism of the “Dune” trend: airy spacing, bleached botanicals and a grounding, rock-like base. Here’s how to craft it. FR Team February 23, 2026 34 views 3 minute read
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Floral Event News
International Women’s Day in Italy: The Meaning Behind the Mimosa Flower In Italy, International Women’s Day carries a distinctive tradition centered on a small… FR Team March 12, 2026 116 views 2 minute read
Creativity & Education
Crowning Glory: Explore the Art of Headpieces Floral design and text by Julia Prokhorova, AIFD, CFD, TMF | Wild Veggie… FR Team October 27, 2025 11 views 4 minute read
Join our team! - Florists' Review
Do you have strong communication skills and a passion for floristry? Florists’ Review is seeking contributing writers as we sharpen our editorial focus on the real-world challenges—and opportunities—facing today’s floral professionals. We’re looking for a diverse mix of industry voices to contribute articles for our monthly print magazine and weekly e-newsletters.
Florists News - Florists' Review
French Florist Awards 45 Territories in Breakout Development Year Boutique Floral Brand Builds Franchise Momentum, Bringing Best-in-Class, Handcrafted Floral Designs and Love-Inspired Artistry Nationwide. FR Team March 11, 2026 54 views 3 minute read
Trends Archives - Florists' Review
Floral Trends Forecast 2026: A Year of Fearless Design Annually, we announce our Trends Forecast not as a box to place designers in, but as a mirror held up to the flower industry. Where is our focus? How can we push ourselves? What visual language are we speaking this year as a global community? To answer these questions, we look to designers from around the world. FR Team February 27, 2026 220 views 5 minute read
Floral Business News
Contributing Writers Wanted: Floral Industry Voices Do you have strong communication skills and a passion for floristry? Florists’ Review is seeking contributing writers as we sharpen our editorial focus on the real-world challenges—and opportunities—facing today’s floral professionals. FR Team February 17, 2026 10 views 1 minute read
Main Theme Story
Floral Trends Forecast 2026: A Year of Fearless Design Annually, we announce our Trends Forecast not as a box to place designers in, but as a mirror held up to the flower industry. Where is our focus? How can we push ourselves? What visual language are we speaking this year as a global community? To answer these questions, we look to designers from around the world. FR Team February 27, 2026 3 shares 70 views 5 minute read
Features Archives - Florists' Review
Floral Trends Forecast 2026: A Year of Fearless Design Annually, we announce our Trends Forecast not as a box to place designers in, but as a mirror held up to the flower industry. Where is our focus? How can we push ourselves? What visual language are we speaking this year as a global community? To answer these questions, we look to designers from around the world. FR Team February 27, 2026 3 shares 195 views 5 minute read
Features - Florists' Review
Floral Trends Forecast 2026: A Year of Fearless Design Annually, we announce our Trends Forecast not as a box to place designers in, but as a mirror held up to the flower industry. Where is our focus? How can we push ourselves? What visual language are we speaking this year as a global community? To answer these questions, we look to designers from around the world. FR Team February 27, 2026 76 views 5 minute read
How-To Floral Designs
Tutorial: Where Texture Is the New Color In a world saturated with color and visual noise, the “Dune” trend offers a welcome exhale—an intentional return to stillness, simplicity and the raw poetry of texture. This sculptural, sand-textured arrangement embodies the quiet minimalism of the “Dune” trend: airy spacing, bleached botanicals and a grounding, rock-like base. Here’s how to craft it. FR Team February 23, 2026 5 views 3 minute read
Contests and Submissions
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest [et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Florists’ Review Presents our 26th… FR Team December 9, 2024 1 view 1 minute read
Marketing Archives - Florists' Review
A Call for Entries for Florists’ Reviews Picture Perfect Wedding Contest [et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Florists’ Review Presents our 26th… FR Team December 9, 2024 16 views 1 minute read
Become a designer for Florists’ Review Magazine!
We are currently seeking our next tutorial designers to be featured in the pages of Florists’ Review Magazine. Do you have a creative concept you’d love to share? A unique design technique? An innovative approach to floral mechanics? Or simply a stunning arrangement in mind? We invite you to pitch your ideas for a floral tutorial for a chance to be featured as a tutorial designer in our publication.
Award-Winning Dolce Leads Floraprima’s Natura Moderna Collection to Global Recognition
Floraprima proudly unveils the Natura Moderna Collection, one of its most expressive and forward-looking creations yet. Designed for modern florists and elevated event designers, the collection celebrates a new expression of timeless beauty — one now recognized on the world stage. Natura Moderna Dolce Sets the Global Standard Standing at the forefront of the collection, Natura Moderna Dolce.
Design Master Unveils New Global Website
Empowering floral designers to explore color and imagine new possibilities KENT, Ohio USA – 7 October 2025 – Design Master, a division of Smithers-Oasis and a leader in floral color sprays and dyes specially formulated for fresh flowers, introduces its newly reimagined website, dmcolor.com. Designed as a hub of inspiration and education for florists and creative artisans everywhere, the site demonstrates how color can transform floral designs.
Romantic Wedding Centerpiece Tutorial
DESIGN A DREAMY AND VERSATILE ARRANGEMENT FOR CEREMONIES AND RECEPTIONS. This wedding-style centerpiece features exquisite roses in pink as well as warm peach tones. For placement, the arrangement works well on a round table, long table or even on a bar. Footed vases are great for wedding work. To highlight the multiple pink blooms, I selected a white pedestal compote. I chose a few Hydrangea stems to create a romantic lacy base for the garden and spray roses.
AFE 2025-26 educational grants fueling growth
September 10, 2025 Supporting education that inspires, informs and prepares the floral industry for a bright future is one of the American Floral Endowment’s core funding programs. This year, 17 organizations were awarded educational grants totaling $60,700. The majority of AFE-funded projects are wide-reaching and focus on attracting young people to the industry or are educational endeavors to identify and solve industry needs and challenges.
Hydrangea Decor for Fabulous Fall Tables
By Jill Brooke The Hampton Classic is always my go-to place to survey the best table scapes trends of the year. I was particularly impressed with how hydrangeas were used in a variety of tables to beautifully transition from summer to the crisp bite of fall. Since hydrangeas are still in the garden – many have bloom times of more than 180 days – here are ways you too can incorporate them into your table scapes.
Party & Event News
A startup florist worried the pandemic would kill her business; delivering surprise bouquets helped it thrive Lisa Wiencek had just started FloraLore, a floral design company when COVID hit. Instead of letting discouragement get the best of her, she launched a Community Uplift Project. Read how this Florist found a way to bring joy, and in the process keeps her business going, here…
Best in Blooms Contest 2025
Enter Florists’ Reviews Best in Blooms Design Contest today for your chance to win a Florist Spotlight feature in Florists’ Review magazine AND win a $500 credit from Smithers-Oasis North America and 240 stems of beautiful garden roses from Alexandra Farms. Submit your entry below to become a semi-finalist in our BEST in Blooms 2025 contest. Three semi-finalists will be chosen to compete in the design contest. The deadline for submission is September 25th.
2025 Holiday Trends
Big bows, bold blooms and vintage vibes capture the spotlight. By Kat Castagnoli, AIFD, CCF In a season brimming with velvet ribbons, oversized ornaments and cozy color palettes, this year’s holiday decor trends are all about curated contrast. Think maximalism meets refinement, and nostalgia meets innovation.
THE PETE GARCIA COMPANY™ AND SEAMAN PAPER COMPANY JOIN FORCES
The Pete Garcia Company™ has entered into an exclusive agreement with Seaman Paper Company for the Wholesale Floral marketplace. We are pleased to launch together the SatinWrap® Floral line – across North America (U.S. & Canada), Hawaii, Mexico, Colombia, the Caribbean, and Ecuador for the wholesale floral & grower marketplace.
2025 FTD Member Award Recipients
Chicago, IL – August 26, 2025 – In celebration of its 115th anniversary, FTD is proud to announce the recipients of the prestigious FTD Member Awards, honoring florists who exemplify excellence, service, and innovation in the floral industry. This year’s award recipients are: FTD John A. Valentine Award – Erin Fletcher, Vine & Ivy Flowers, Suffield, CT Recognizing outstanding achievement in the floral industry.
Seed Breeding for Healthy Resistance
Take an inside look at how a leader in breed development delivers innovation to the flower industry. By Bianca Bina Every ruffle of a petal, every shade of a beloved hue, each delicate fragrance and all the unique qualities that make every flower distinctively different fuel the passion for floristry. The process of achieving such beauty is often overlooked or taken for granted.
Florabundance Featured on National TV
Carpinteria’s Florabundance Featured on National TV in World’s Greatest!… Carpinteria-based Florabundance, a cornerstone of the Central Coast’s floral industry, is proud to be featured in the national television series World’s Greatest!… (Season 24, Episode 398). Produced by How 2 Media and broadcast on Bloomberg TV, the full-length episode celebrates Florabundance’s role in bringing the beauty of flowers from Carpinteria to floral professionals across the United States.
Rosaprima wins “Best in Show”
Rosaprima is proud to announce that they have won “Best in Show” at the 2025 SAF Outstanding Varieties Competition. This award is a testament to the hard work and passion of the Rosaprima team. The Natura Moderna Dolce spray ranunculus from the new Floraprima Collection impressed judges with its vibrant pink tones and exquisite petal structure, earning this top honor at the 140th Annual SAF Convention.
Proflora 2025: Where the World of Flowers Meet
Every two years, Bogotá becomes the epicenter of the global floral industry—and in 2025, the energy will be stronger than ever. From October 1–3, Proflora returns to the Corferias Convention Center, bringing breeders, growers, exporters, florists, and floral professionals from around the world together under one roof.
Two Alexandra Farms Garden Rose Varieties Earn Ribbons
Two Alexandra Farms Garden Rose Varieties Earn Ribbons at SAF’s 2025 Outstanding Varieties Competition We are pleased to announce that Alexandra Farms won two awards in the Cut Garden Rose category at this year’s Society of American Florists’ (SAF) Outstanding Varieties Competition! The competition was part of the 140th annual SAF convention, held this week in Phoenix.
Extending the Vase Life of Gerbera Flowers with Silver Nanoparticles
A team of researchers at Bangladesh Agricultural University (BAU) has discovered an innovative way to nearly double the vase life of gerbera flowers using eco-friendly silver nanoparticles derived from tea leaf extract. The study found that these nanoparticles effectively suppress microbial growth within the flower stems, improve water absorption, and keep gerbera blooms fresher for much longer than conventional methods.
Roselily: A Double Bloom That Doubles Your Design Potential
For florists, innovation often begins with the flowers themselves. The Roselily—a groundbreaking hybrid developed in the Netherlands—has quickly become one of the most exciting additions to the professional flower market. With its pollen-free double blooms, extended vase life, and luxurious rose-like form, the Roselily is redefining what lilies can bring to floral design. No Pollen, No Mess One of the most practical advantages of Roselilies is their complete absence of pollen.
Decking the Halls for Profit: How Florists Can Build a Holiday Installation Business
Every year, offices, hotels, and retail spaces scramble to transform their interiors for the holidays. From lush garlands cascading over grand staircases to lobby trees twinkling with designer ornaments, holiday décor is no longer an afterthought—it’s a branding opportunity. For florists, this seasonal demand opens a lucrative new revenue stream: creating and installing holiday installations for corporations and businesses.
Holiday Décor with Ribbon: What’s Trending
Sponsored by Reliant Ribbon Trending Uses for Ribbon in Holiday Decorating: Seasonal porch and patio pots are created 2–4 times a year, often using permanent botanicals (though fresh is also an option). These can be coordinated with door décor such as wreaths and swags. While this trend has been popular with garden centers and home décor retailers, it’s a great opportunity for florists to grow their business. Wreaths continue to be a classic and versatile canvas for ribbon design.
The Beauty of the Black Dahlia
The Black Dahlia flower embodies a rare blend of beauty, depth, and story. Though no dahlia is truly black, these dark-toned blooms—ranging from deep burgundy to plum—create an almost-black illusion under certain light. Their velvety petals, strong form, and cultural mystique make them favorites among both gardeners and floral designers. Whether adding sophistication to a summer garden or moody drama to a bouquet, the Black Dahlia is a bloom that lingers in memory. FAQ Is the Black Dahlia real?
Let’s Rally Together!
Your Chance to Win BIG & Support Our Industry! Your Chance to Win Big is Here! We’re kicking off our exciting raffle, and your participation directly fuels our mission to promote flowers to consumers nationwide. Every ticket you buy helps us change perceptions and inspire more people to integrate the joy of flowers into their lives. The Grand Prize winner gets to choose from one of three incredible options: 1.
Floral Trends - Florists' Review
International Women’s Day in Italy: The Meaning Behind the Mimosa Flower In Italy, International Women’s Day carries a distinctive tradition centered on a small… FR Team March 12, 2026 41 views 2 minute read
Proflora 2025: Explore. Connect. Experience the Magic.
Every two years, Bogotá transforms into the heart of the global floral industry—and in 2025, that pulse beats stronger than ever. From October 1–3, Proflora returns to Corferias Convention Center, offering an immersive experience for breeders, growers, florists, and floral professionals from around the world. Organized by Asocolflores, Proflora is not just a trade show—it’s a global floral movement.
Eight Gift-worthy Books Your Store Needs
By Jill Brooke Summer’s heating up—and so is the book scene. While your customers are chasing sunshine, give them some hot-off-the-press reads to dive into. Check out some of our favorite new titles. Why not stock a few in your shop? Sustainable Floral Design: The Sustainable Future Found in Our History By Per Benjamin and Max van de Sluis Per Benjamin and Max van de Sluis, both internationally renowned floral artists and educators, collaborate under the brand Life2.
Agility Isn’t Optional
If there’s one thing the last few years have taught us in the floral industry, it’s this: agility isn’t optional. From navigating the pandemic to weathering global shipping chaos and now facing the ripple effect of government instability and tariff uncertainty, we’re operating in an environment where change is constant – and often costly.
That Flower Feeling Appoints New Board Members and Welcomes Marketing Committee Addition
San Marcos, CA – That Flower Feeling, the digital-first marketing association dedicated to making flowers an essential part of everyday self-care, is thrilled to announce the appointment of four new Board Members and a new Marketing Committee Member. These additions reflect that Flower Feeling’s commitment to industry collaboration, innovation, and driving floral consumption in the United States.
Florist Book Club
From acclaimed Italian floral designer, educator and author, Flavia Bruni, CFD, EMC, Italian Floral Artistry is a book like no other. Showcased in Italian Floral Artistry are 29 of the most available genera of commercially grown cut flowers, along with fun facts and other useful information. Read more…
Jules Lewis Gibson | Florists' Review
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Enter FR’s 2025 Autumn Wedding Contest
We are excited to see your most stunning fall wedding creations and share them with our readers! Let’s make this autumn season the best one yet! Upload your photos today for a chance to showcase your winning design work to the floral world! You have the chance to win fabulous prizes from our sponsors—Alexandra Farms and Fitz Design, Submit photos of your best autumn wedding florals in any or all of these categories: Ceremony Décor Reception Décor Bouquets Wearable Flowers Best Overall Wedding...
Invest in Yourself to Up Your Business Savvy
By Tonneli Grüetter Whether you’re looking to launch a new flower business or manage an established shop that’s hit a knowledge ceiling, you’re not alone. Every florist, at some point, encounters a boundary where further growth requires new skills and knowledge. The good news? You don’t need to face this challenge alone. In this issue of Florists’ Review, we step beyond the traditional world of floral design education and into the broader landscape of business learning.
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