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Articles by Juliana Jackson
Explore the benefits of ecommerce analytics with Piwik PRO Analytics Suite
Juliana Jackson, a technical marketing expert, explains how advanced analytics features can help make better business decisions and strengthen sales growth. She emphasizes that while the purchase funnel is vital for generating revenue, it merely scratches the surface. To truly flourish, companies must benefit from the holistic customer journey. Let’s discover our expert’s key tips for improving your ecommerce analytics.
Do not miss this event!
It was one of those bucket list things to see my name on the speakers line up at Superweek. Shit, just even being there sounded like a dream. Luckily this year, it all came to fruition. I’m so grateful to Zoli for inviting me and for my team at Media.Monks that supported my presence there from all points of you. God I love this team so much. Superweek 2023: The organization is the most super part. This event is more than a conference, is more than just keynotes. Superweek is an experience.
Context is Key to Cementing the Value of Data Within a Company
Ten years ago, my career looked totally different—I was in sales and didn’t know the first thing about data. Fast-forward to today, I have moved to a tech-first role and I’m loving every bit and bob of it. Interestingly enough, it is through my non-tech background that I’m able to thrive in my current role. Why? Because as a digital analyst, it’s important to understand business principles and how they influence your work—something that salespeople are experts in.
17 Things We’ve Learned from Top Product Marketers
Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the product needs to win against the competition. They design an effective go-to-market plan along with the required positioning and messaging.
17 Things You Need to Learn from Today’s Top Product Marketers - CXL
Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They determine what attributes the product needs to win against the competition. They design an effective go-to-market plan along with the required positioning and messaging.
20 foolproof ways to convert your followers into your customers
Have you ever thought about what the goal of your business is? The answer might sound obvious that the ultimate goal of any business is to grab more customers and retain them for the longest time. Entrepreneurs invest in multiple marketing channels like SMS, email, and social media, which all are great but social media leads the pack because the global social user base by 2023 can grow to 3.43 billion as Statista reported.
What should eCommerce Managers do right now? 25 amazing tips from World-Renowned Marketing Experts
It all started with Jake Cohen… I was looking at the Daily Covid-19 Ecommerce Insights put together by Klaviyo and after discussing with Jake Cohen, their Head of Product Marketing this is what he states about the eCommerce state right now: Head of Product Marketing @ Klaviyo What I do believe though is that this is a tremendous period of education for consumers around the world because they can’t go to the stores like they normally would, to get the things that they need.
7 Trends That Will Characterize Customer Service In 2020
It is that time of the year again when managers, executives, interns, and almost everyone in the team huddle together to plan for the next year. What should be the annual budget for the coming year? Have customers raised any new requests? What is the future roadmap? How many new hires do we need? Many questions. Many ideas. Many decisions.
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