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By Juliette Begue France Marketing Manager at Ahrefs September 16, 20266 min read On July 22, 2026, France became the latest major search market to get AI Overviews. Which means that, for once, we got to watch the before and after without having to guess. In most markets, AI Overviews crept in alongside algorithm updates and seasonal swings, and we all spent the following year arguing about how much they had really cost us.
Une simple rumeur bien documentée peut suffire : les IA la répètent sans vérifier. Et si la prochaine crise de votre marque venait de ChatGPT ? Je m'abonne aux Infos à ne pas rater Un collègue chez Ahrefs a mené une expérience qui m'a franchement mise mal à l'aise. Il a créé une fausse marque de presse-papiers de luxe (site web, photos produits, descriptions…) entièrement générés par IA. Prix affiché : 8 251 $ pièce.
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