Abstract Purpose Traumatic Brain Injury (TBI) can result in reduced social participation due to changes in cognition and communication. This study explored Instagram #TraumaticBrainInjury posts to determine how the platform was being used by people with brain injury and how TBI was discussed. Materials and methods Exploratory, qualitatively-driven, mixed-methods research design. Content analysis was conducted on the top 100 #TraumaticBrainInjury posts that met the study criteria.