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Paz Gil, Iria ; Zagala, Kacper [1] ; Cerdá Suárez, Luis Manuel [1] University of Economics in Katowice Localización: Index.comunicación: Revista científica en el ámbito de la Comunicación Aplicada, ISSN-e 2174-1859, Vol. 13, Nº. 2, 2023 (Ejemplar dedicado a: Theory and Praxis of Neuromarketing: innovation and research for the new communicative challenges of the market), págs.
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