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Kadir Surer

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Articles by Kadir Surer

Willingness to Pay: A Metric for Better Pricing Decisions

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By Basak Saricayir, Kadir Surer, Jordie Black
| prisync.com
Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the likelihood of purchase. Here’s how to conduct one. How to conduct a WTP research Step one: Segment the market As a first step, identify your buyer personas. A buyer persona is a profile that mirrors the ideal customer of a product. Usually, there are multiple buyer personas for a product.
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9 Essential Tips for Winning at Customer Success

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By Kadir Surer
| proprofs.com
Technology has changed communication norms for good. With ongoing technological developments, a new term is born: Globalism. Thanks to its combination with the internet, there are no limits for communication. You can reach whoever you want, whenever you want, at any circumstances as long as you have a battery and an internet connection. This created new needs, desires, and expectations, and this has led to a different customer-brand relationship as well.
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How Babygear Have Doubled The Sales with the Prisync's Magento Integration

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By Kadir Surer
| blog.prisync.com
Babygear.dk is one of the best companies in Denmark in the mom&baby products market and in this post, we’ll share the details of their Prisync journey. The company has started it’s operations in 2009 as a focused company in baby and children products like toys, trip equipment, clothes, accessories, furniture etc. The founder of the company, Jesper Brejning, explains their company philosophy with these words on their site: “As a customer, you are our basis of existence.
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