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Articles by Kara Freedman
Maximizing Hotel-Influencer Partnerships: A Marketing Director's Perspective
In today’s digital landscape, influencer marketing has evolved from an experimental tactic to an essential strategy for hotels looking to reach engaged audiences. As a marketing director with years of experience in the hospitality industry, I’ve witnessed first-hand how the right influencer partnership can transform a property’s online presence and drive meaningful bookings. However, not all collaborations yield equal results, and the difference often lies in the approach.
Maximizing Hotel-Influencer Partnerships: A Marketing Director's Perspective
In today’s digital landscape, influencer marketing has evolved from an experimental tactic to an essential strategy for hotels looking to reach engaged audiences. As a marketing director with years of experience in the hospitality industry, I’ve witnessed first-hand how the right influencer partnership can transform a property’s online presence and drive meaningful bookings. However, not all collaborations yield equal results, and the difference often lies in the approach.
What Should Be Included in Your Hotel's E-Marketing Messages: A Comprehensive Guide
Email marketing remains one of the most powerful tools in a hotel’s marketing arsenal, and continues to outperform other digital channels. Effective e-marketing is crucial for hotels to stand out and attract potential and past guests. However, success lies not just in sending emails, but in crafting messages that resonate with guests and drive bookings.
What Should Be Included in Your Hotel's E-Marketing Messages: A Comprehensive Guide
FOCUS: SAVE SHARE TEXT SIZE PRINT COMMENT PDF Email marketing remains one of the most powerful tools in a hotel’s marketing arsenal, and continues to outperform other digital channels. Effective e-marketing is crucial for hotels to stand out and attract potential and past guests. However, success lies not just in sending emails, but in crafting messages that resonate with guests and drive bookings.
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
Hotel Management Best Practices Hotel Management Best Practices Retold Recycling program at Conrad New York Downtown The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out.
Hotel Marketing Trends to Help Increase Revenue Throughout the Year
The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We, as an industry, have identified new need periods as a result, and can leverage marketing to help increase revenue with three key elements: consistency, planning and impact. Consistency is key in marketing.
Social Media: The Importance of Developing Strong Messages to Share With Guests
In the digital age, social media has become an indispensable tool for businesses across all industries, and the hospitality sector is no exception. For hotels, social media management is crucial in shaping brand image, engaging with guests, and driving bookings. Developing strong, impactful messages to share with hotel guests on social media can significantly enhance a hotel’s reputation, foster guest loyalty, and ultimately, boost revenue. The Importance of Strong Social Media Messages 1.
Digital Marketing: How Does it Drive Guests On-Site in All Verticals
Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at. As consumers, we know "ease" and speed are important, and if something is "too hard to figure out" or "difficult to absorb," we will disengage. Digital marketing can be leveraged in many ways to drive guests to our websites and ultimately on-property.
Importance of Leveraging Social Media in The Hospitality Industry
Co-authored by Fred Ho, Senior Marketing Manager, Conrad New York Downtown Social Media After COVID-19 Conrad New York Downtown is a 463 all-suite luxury hotel situated alongside the Hudson River. An escape for leisure and business guests alike, the hotel features refreshed suites, ATRIO Wine Bar & Restaurant and the renowned Loopy Doopy Rooftop Bar that opens for the spring and summer seasons, as well as the largest hotel event space in Downtown Manhattan.
HOTEL BUSINESS REVIEW
Coming up in March 2023... Hotel Human Resources: The Great Resignation Hotels have always struggled with the task of attracting and retaining qualified employees. At any given moment, hotels are consistently understaffed which makes providing quality guest services a persistent challenge. Additionally, as a consequence of the pandemic, there has been a mass exodus of workers who left their employers and haven't returned. This phenomenon has become known as the Great Resignation.
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