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Anyone who has worked on a large cross-functional initiative knows the problem. Add more people and, instead of getting more done faster, the work gets harder. I’ve seen this over and over with my clients. Everyone knows collaboration is critical for success. Yet different functions have different metrics that are often in conflict. For example, Sales teams are often incentivized through commissions and bonuses to sell high margin, proven products.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
