Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Karina Arkhange..
BBC centres engagement strategy on building community
The assignment and mission for Roger Scott, head of product at the BBC, is to create and drive the company’s strategy, vision, and roadmap with ownership over the critical features and customer experience. “Users really respond,” he told attendees at the INMA Media Subscriptions Summit in Stockholm earlier this month.
Media companies should be watching these 3 ChatGPT developments
While the entire Internet was being overwhelmed by ChatGPT and its potential, the first media houses were already adopting it. In a recent Webinar, INMA explored its possibilities and limitations. Promising results from ChatGPT can only be expected if a good prompt is formulated, where the context is explained and a clear command is given. For this post, let’s look at its utilisation and prompts of marketing, newsroom, and product.
Post and Courier shares 3 lessons from its newsletter growth strategy
In July of 2021, The Post and Courier began work on a project in conjunction with Google News Initiative (GNI). The purpose of the collaboration was to explore the efficacy of paid newsletters as a viable growth strategy for the news organisation. Could the newspaper create alternative revenue streams and increase its digital audience effectively with this new type of subscription model? And what would that entail?
B2B travel site Skift shares lessons learned about survival, revenue, engagement
Skift is an ambitious, New York-based, business-to-business travel news service. The company faced an existential crisis as the COVID-19 pandemic hit in early 2020, effectively shutting down the largest industry in the world — travel — and forcing it to shrink and rethink its future and whether it even had one. Founder Rafat Ali says the company has emerged stronger after two years of dramatic staff cuts, closing some business lines, launching others, and rapidly rebuilding its in-person events.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Karina
Contact Karina, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack