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Articles by Karyn Strybos
Trends shaping marketing and communication in 2022
Almost everyone has had to adapt to a new way of working, and this is especially true for marketers. While the pandemic is not over yet, it’s clear that its legacy will change the way people market, sell, collaborate and communicate forever. The modern consumer demands a far higher level of personalisation and an improved experience on their preferred platforms. At the same time, the modern employee needs to be part of a well-oiled machine that is no longer 100% office-based.
The 5 trends that will shape marketing and communication in 2022
News sponsored by the Samsung Galaxy S22 series: By Karyn Strybos, Marketing Manager: Everlytic Almost everyone has had to adapt to a new way of working, and this is especially true for marketers. While the pandemic is not over yet, it’s clear that its legacy will change the way people market, sell, collaborate and communicate forever. The modern consumer demands a far higher level of personalisation and an improved experience on their preferred platforms.
Here's what your marketing leadership should be focused on
Neil Pursey, CEO of Measurebyte Getting these disciplines working together can be a complex process. You probably realise that you're wasting budget and missing opportunities for growth, but you don't know where to start fixing the problem. You're frustrated, and it's because you're not focused on the metrics that matter. A common challenge for companies is the complexity of marketing data - it's unstructured and intimidating to even the most seasoned data engineer.
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Communication refocuses on people-centricity
Companies have had to reinvent many of their traditional business processes to remain operational while ensuring the safety of their employees during the turbulent events of the past year. Throughout this, communicating with all stakeholders has become more important than ever. This will have a significant impact on the trends influencing these engagements in 2021 and beyond.
#BizTrends2021: Communication refocuses on people-centricity
Companies have had to reinvent many of their traditional business processes to remain operational while ensuring the safety of their employees during the turbulent events of the past year. Throughout this, communicating with all stakeholders has become more important than ever. This will have a significant impact on the trends influencing these engagements in 2021 and beyond.
How automated communications can enhance customer engagement and brand loyalty
Marketers have long since identified the importance of strategic and highly personalised content - delivered at the right time - to create and nurture lasting customer relationships. Yet many marketing teams find themselves juggling day-to-day administrative tasks with the deadline-driven requirements of strategic communications campaigns.
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