What was your first job as a journalist?
Translating raw data into narratives—whether census reports or stock market swings. That pivot from numbers to stories shaped my entire career: facts are the foundation, but meaning comes from the telling.
Have you ever used a typewriter?
No
How is social media changing news?
Social media makes news faster but less accurate, prioritizes clicks over context, and lets algorithms—not editors—control what we see. It gives everyone a voice but drowns out trusted sources.
Who's your favorite fictional journalist?
Nope, no one
What does it mean to be a journalist?
To be a journalist is to wield truth as a public service—listening fiercely, verifying relentlessly, and framing stories that empower, not just inform.
What's the funniest news-related #hashtag you've seen?
— the tragically accurate battle cry of every digital marketer who’s explained to their family that ‘No, I don’t just Google things all day.’ Close second: when press releases miss the mark
How do you prefer to be pitched on stories?
Preferred Method:
Email Only (No calls/DMs unless we’ve worked together before)
Subject Line: "Story Idea for [Your Name]: [Clear Hook in <8 Words]"
Body: 3 sentences max—why it matters now, why I’m the right fit, and exclusive data/angle.
🚫 Instant Rejects:
Generic press releases ("Introducing our revolutionary AI!")
Off-topic pitches (see my coverage focus)
No personalization ("Dear Journalist")
Best Time: Weekdays, 10AM–2PM (my time zone).
What tools and software do you use to do your job?
My Core Toolkit
📊 SEO & Data Analysis
Ahrefs/SEMrush (Keyword forensics)
Google Data Studio (Turn metrics into narratives)
ChatGPT/Perplexity (Research acceleration)
✍️ Writing & Editing
Grammarly (Tone/pitch polish)
Hemingway Editor (Clarity over jargon)
📡 News & Trend Tracking
Google Alerts (Real-time story leads)
Meltwater (Brand/trend mentions)
🤖 Future-Proofing
Midjourney (Concept visualization)
Otter.ai (Interview intelligence)
Why This Matters for Pitches:
Send data in CSV/XLS (I’ll vet it in Data Studio)
AI-assisted? Flag it—I’ll optimize for human nuance.
What's your favorite social network?
All are good but X *(Twitter) seems much relevant to my choice
Who do you wish followed you?
I'd love to have Satya Nadella and Sundar Pichai in my audience - not just for their tech insights, but to whisper 'Hey Google, Bing - play nice with SEOs sometimes!' More seriously, I value followers who challenge digital orthodoxies - whether startup founders reinventing local search or academics studying how AI rewrites content economics.
Why did you become a journalist?
I joined part-time to master the art of the 5Ws+H—a framework that sharpens how I dissect problems, whether reporting news or scaling businesses. Journalism taught me to chase facts, not assumptions.
Did you work for your high school newspaper? If so, what did you do there?
While I didn’t work for my high school newspaper, my curiosity about storytelling and data began there—whether dissecting cricket match statistics for friends or debating local business trends in economics class. Today, that same drive fuels my work analyzing how digital strategies reshape industries for readers.
What story are you most proud of writing or working on?
A comprehensive research project tracing AI's evolution from its 1945 origins to projected 2035 advancements. This piece stood out for connecting historical milestones (like Turing's foundational work) to future ethical dilemmas—equipping readers with both context and foresight
What advice can you offer to aspiring journalists?
The best journalists aren’t the best writers—they’re the most stubborn question-askers. (My first viral piece came from pestering a source for 3 weeks.)
When's the best time to pitch you?
Feel free to reach out anytime—I’ve addressed this topic in detail before and am happy to share those insights again.
What's the best pitch you ever got?
Can't say one
What's the worst pitch you ever got?
There are no bad pitches, only misplaced intentions
What's your favorite drink?
Honestly it's fresh water from water fall :-)
When you're not at a computer, where are you most likely to be?
Near nature, either in park or gardening
Aside from your own, what's your favorite publication to read?
The Economist's Technology Quarterly — where macro-trends meet razor-sharp analysis. Their ability to decode complex digital shifts (like AI's impact on emerging markets) mirrors my approach to business journalism — just with more British wit.
What's the most common misperception about your beat?
That SEO is just 'gaming Google.' In truth, it's about aligning business value with user intent—where ethical optimization meets storytelling. The best rankings come from serving people, not algorithms.
