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Articles by Kate Schmeisser
Unread Mail - Your 2017 Email Resolutions
Resolutions are challenging to keep, but the good news is I consider January to be more of a trial run anyway! To kick off February (and the rest of your year officially) we thought it may be helpful to offer a few quick resolutions for your email program to set you up for success in 2017.
Unread Mail: 2016 Review and 2017 Preview
Well, we all blinked and apparently this year’s on its way out of here tomorrow! We’ve had a wonderful time bringing all things email to your screen every other week and appreciate you tuning in to join us. In our last Unread Mail episode of 2016, Warren and I discuss a few of our favorite things that we worked on this year and reveal a few content assets to come in 2017.
Sending Remarkable Email: An Interview With Chad White
We were thrilled when Chad White agreed to sit down for an interview with our CMO, Scott Heimes. Chad is the Research Director at Litmus (one of our favorite email testing companies) and the author of a book that we consider a true staple around here at SendGrid, Email Marketing Rules. Scott: You and I share the fact that we both started out as journalists. How does your journalism background help you advise on proper email strategies? Is there a connecting element there?
How to Make Your Own Email Gifs
Whether you’re on team hard or soft G (yes, there’s an entire site dedicated to it), we all know and love the gif and have discovered them nestled in our inboxes at a growing rate. From a cute Swedish Fish heart to wish recipients a Happy Valentine’s Day, to a product demo meant to encourage product usage, gifs can be a powerful visual complement to your email campaigns.
Catalyst 2018 Review and 2019 Preview
To kick off 2019 we’re taking a look back at a few of the Catalyst videos released in 2018 and a look forward to what’s to come in 2019. If you’re not familiar, Catalyst is SendGrid’s new video series that’s focused on sharing marketer’s career stories (risks taken, advice for starting out, big wins, and learnings moments along the way) from professionals around the world.
Free Responsive Email Templates
We’re in the business of helping marketers send wanted, beautiful, and engaging emails, which is why we’re releasing a fresh bundle of free, responsive email marketing templates today! The templates we’ve included will suit a range of needs—from welcome emails to newsletters–we’ve got your back. Below you can find a welcome email example I created for a travel site using one of the templates.
Introducing Catalyst - Career Tips for the Modern Marketer
The majority of career advice comes from the top—the executives that have been there and done that. But what happens when “there” isn’t quite the same place and “that” didn’t exist 20 years ago? That’s why we’re thrilled to introduce our new series, Catalyst, where we’ll explore the stories of ambitious young professionals engaging in digital marketing across the globe.
How to Make Sure Your Holiday Emails Feel Like a Gift
As holiday decorations start to deck our halls, holiday emails start to inundate our inboxes. For the sake of your subscribers’ sanity during this hectic (but wonderful) time of year, here are a few tips to make sure your holiday emails feel like a thoughtful gift–not an underwhelming, irritating lump of coal. #1. Coordinate With Your Existing Campaigns Most senders have a cadence that their subscribers have learned to expect from them.
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