By Katerina Jeng Katerina Jeng on May 2, 2016 in Inspiration Tweet This Share This What differentiates an average logo from an iconic logo? An iconic logo is universally recognized because it evolves over time, adapting to modern trends while staying true to its brand’s roots. To illustrate the principles of remarkable logo design, we’ve dug deep into the history of 5 iconic logos. These logos all have interesting and unique histories, but achieve the same eternal greatness.