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Katherine Boiciuc

As seen in: Medium, EY
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Articles by Katherine Boiciuc

How responsible AI can unlock your competitive edge

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By Katherine Boiciuc, Sinclair Schuller
| EY
To gain a competitive edge, leaders must embed responsible AI across the business and align with what really matters to consumers. In brief Many C-suite leaders overestimate how aligned they are with consumer concerns about AI. Clear communication of responsible AI practices can boost adoption by helping consumers feel more informed and reassured. CEOs are leading on responsible AI, but broader C-suite alignment is needed. Artificial intelligence (AI) is advancing at breakneck speed.
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Attention CMOs : The future is here and it’s time to participate

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By Katherine Boiciuc
| Medium
Attention CMOs : The future is here and it’s time to participate Sure, everyone is sharing their usual top trends for Chief Marketing Officers (CMOs) for 2023. With many of them missing the point of the technology transition we are undertaking. I want every CMO to understand it’s critical to watch the Web 3 space. In 2022 we saw Nike, Starbucks, Instagram, Bud Light, Coachella, Puma, Meta, Penfolds, The Australian Open and Reddit all make moves that are changing the game for CMOS.
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Free mints + Blue Ticks + Meta, oh my!

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By Katherine Boiciuc
| Medium
This week was the Web 3 winter season plot twist we didn't know we needed, web 2 social media giants Twitter and Instagram dominated conversations this week so you could be forgiven for being distracted and missing what lies beneath. Free mint season is back and with it a raft of engagement farming, (including the Chief Twit (now Chief Complaints Officer) Elon Musk himself announcing the $8 Twitter Blue service for Verification. It's been a marketing masterclass.
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