Journey maps are emerging as a key tool for managing enterprise customer and user experience programs. If you’re new to customer experience you may be wondering what a journey map is, while more experienced UX/CX pros often have strong positions on what a journey map is and is not. In this post, we’ll take a look at 5 key components that will ensure your journey mapping project is a success. Customer journey maps are a compact visualization of an end-to-end customer experience.
