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Articles by Kathryn Voce
The value of event photography - you get what you pay for
Wim Wenders, the film director recently went on record to say that iPhones have killed photography, that photography has been devalued because so many more photographs are taken each year, but hardly any of them are even looked at, let alone printed. We are a visual industry – full of very clever and creative people who can turn their amazing ideas into real life.
HS2: a scheme bound to go off the rails
The events industry is, generally, in favour of HS2. A lightning quick connection between London and the North surely can only be good for business, right? Perhaps I’m straying from the party line here, but HS2 leaves me feeling uneasy. To understand why, we must first turn our attention to Britain’s first steps into Railway Mania. In the 1830s Britain’s national railway network began to take shape, spurred on by port towns and major industrial cities.
Are we being served?
Des McLaughlin asks what kind of ‘class’ act we’re delivering in hospitality The UK was famously referred to as nation of shopkeepers by Napoleon. More than 200 years later our nation continues to be built and internationally known for providing a wide range of services from finance, to consultancy, education, medicine and tourism. And, yet, despite Britain having built a reputation for world-class service, I’m not convinced the hospitality industry is very good at it.
Event Technology: 8 things to consider
Choices, choices Hundreds of solutions and providers of event technology are available – some free, some costing thousands. However, don’t panic, tie down your budget and work out how much time you have to prepare. This will narrow the search significantly. Never lose sight of the objectives. More importantly identify the meeting objectives before you even consider using technology. Why are you holding the event? Who is coming? What are you trying to achieve? Involve your technology partner.
Holly Moore: make an event in Manchester | Conference News
Make Events’ Holly Moore is a Manchester-based agency expert. With Confex Future Focus just around the corner, Moore makes the case for taking your delegation to the heart of industrial North. Register for Confex Future Focus here.
How Central Hall Westminster lost the World Cup before we won
With World Cup fever about to hit us, Central Hall Westminster’s head of marketing, Anna Glazebrook, is celebrating her first year at the venue with her favourite story relating to the theft of the hallowed trophy back in 1966. In March of that famous year of English glory, a major stamp exhibition was held in the central London venue’s Lecture Hall.
Top 8 tips for creating engaging presentations
Leading a successful and engaging presentation uses a skill set that takes much time and practice in developing. It can be slightly nerve-racking to look out into a sea of people who look a little uninterested, as a crowd of interactive participants makes the public speaking much easier. Whatever stage you’re at in your career, learning good presentation skills is an important ability to develop in the world of work.
Top 5 reasons why you should interact with your audience
There seem to be a lot of articles offering tips on how you can improve the way you interact with your audience at events but not many explaining why you should interact with them in the first place. So why should you interact with your audience? We have focused on the top five reasons why you should interact with your audience. Some of these reasons benefit you as the host/organiser, others benefit the audience and others benefit everyone involved.
One year until Brexit: hospitality sector view
In an industry so reliant on reputation, loyalty and recommendation, there is concern that after Brexit businesses won’t have the staff to carry out basic functionality and keep guests happy and returning. Just a handful of businesses had been able to plan or prepare for Brexit in 2017, which is unsurprising given the ‘unknown’ to plan for. While it may seem impossible to prepare right now, businesses should start thinking about how they would manage a changed employment and supplier landscape.
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