Founder, Katie Lance Consulting and the #GetSocialSmart Academy. This account is now inactive - please follow me on IG or FB: @katielance. Thank you!
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Articles by Katie Lance
AI on the go: The new ChatGPT iOS app is finally here
In these times, double down — on your skills, on your knowledge, on you. Join us Aug. 8-10 at Inman Connect Las Vegas to lean into the shift and learn from the best. Get your ticket now for the best price. Just this week, OpenAI unveiled its official iOS application for ChatGPT, the company’s AI chatbot. This release comes in response to the presence of unofficial, and potentially unreliable, chatbot services that have previously occupied the App Store.
TikTok's Latest Feature Will Help Real Estate Agents Reach More Clients
In March’s Marketing and Branding Month, we’ll go deep on agent branding and best practices for spending with Zillow, Realtor.com and more. Top CMOs of leading firms drop by to share their newest tactics, too. And to top off this theme month, Inman is debuting a brand new set of awards for branding and marketing leaders in the industry called Marketing All-Stars.
Debunked! 6 Social Media Myths That Can Hinder Your 2023 Growth
In March’s Marketing and Branding Month, we’ll go deep on agent branding and best practices for spending with Zillow, Realtor.com and more. Top CMOs of leading firms drop by to share their newest tactics, too. And to top off this theme month, Inman is debuting a brand new set of awards for branding and marketing leaders in the industry called Marketing All-Stars. As a real estate agent or broker, social media and video content are crucial components of your marketing strategy in 2023.
Social Media Trends And Predictions For Real Estate Pros In 2023
By staying up-to-date on these trends and adapting their social media strategies accordingly, real estate professionals can position themselves for success in 2023 and beyond. New markets require new approaches and tactics. Experts and industry leaders take the stage at Inman Connect New York in January to help navigate the market shift — and prepare for the next one. Meet the moment and join us. Register here.
No, You Don't Need To Freak Out Over Facebook's New Listings Rule
Is it over for real estate agents to post their listings on Facebook? Here’s what’s going on and why Katie Lance says there’s no need to worry. It’s Agent Appreciation Month here at Inman. Join us to celebrate all that agents do, all month long. Craving total access? Take advantage of our Agent Appreciation Sale, and subscribe to Inman Select for only $99. Is it over for real estate agents to post their listings on Facebook? Here’s what’s going on.
Edutainment is here to stay! How to incorporate IG Reels, TikTok and YouTube Shorts into your 2022 plan
Edutainment is here to stay! How to incorporate IG Reels, TikTok and YouTube Shorts into your 2022 plan by Katie Lance December 06, 2021 Have you noticed a big trend in social media these days? American illustrator Peter Catalanotto coined the term “edutainment” in the 1990s while teaching students about writing and illustration, but I also think it’s so relevant today for Realtors in this day and age. It’s hard to ignore the rise of TikTok, Instagram Reels and even the new YouTube Shorts.
The Little Yellow Book: Successful Habits to Live By For REALTORS®
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Instagram And Facebook Made Easy: 30+ Tips Every Real Estate Agent Needs
Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Kick off the fall with Marketing and Branding Month at Inman. We’re going deep on agent branding and best practices for spending with Zillow, realtor.com and more. Top marketing executives drop by to share their newest tactics, too.
3 ways to spice up your video content
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience’s attention. If you’re ready to dream up some “edutaining” video content, here are a few ideas to get you started. Edutainment is here to stay. Although illustrator Peter Catalanotto first coined the term back in the 1990s while teaching his students about writing and illustration, the concept of “edutainment” is still very relevant today.
5 nifty (and thrifty) social media marketing ideas
If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. New to the industry? Get started with everything you need to know about the early decisions that’ll shape your career, including choosing a brokerage, learning your market, creating an online presence, budgeting, getting leads, marketing listings and so much more.
Need To Dust Off Your LinkedIn Profile? 3 Steps For Making It Pop
If you aren’t on LinkedIn already or haven’t updated your profile in a while, now’s the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections. If you are a real estate agent or broker — you need to be on LinkedIn. With more than 740 million active users, LinkedIn is an important place to be as an agent.
10 Secret Instagram And Facebook Features That'll Boost Your Real Estate Marketing
We want to help you make more money — right now. All month, go Back to Basics with Inman as real estate pros share what’s working now and how they’re setting up to profit in a post-pandemic world. Get full access to the series for 50 percent off here. Facebook and Instagram are not the new kids on the block in the social media world — but they are two of the most popular and effective platforms for real estate agents and brokers to build their brand, promote their listings and generate leads.
Joining Clubhouse? Get the lowdown on this buzzy app
By now, you’ve probably already heard of Clubhouse, the invite-only audio app that’s taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started. Have you heard the latest buzz about Clubhouse? You might be thinking: What is it? How do you join? More importantly, how relevant is it for real estate pros? According to the app, “Clubhouse is a place for casual, drop-in audio chats.
How to make 2021 your best social media year ever
Social media often becomes something that we bolt onto our business when we have time. Instead, let’s be more intentional with our strategy. Here’s where to start and how to keep it consistent all year long while growing your reach. Are you working on your social media game plan for 2021? I was honored to be a virtual speaker at Inman Connect where I gave a presentation all about putting together your 2021 social media plan.
Revamping your social media? 5 absolute necessities for 2021
If you’re in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021. If you’re revisiting your social media strategy this year, you’re probably curious about the most important things real estate agents and brokers need to focus on. In my latest video, I shared my best advice for how to make the most out of your social media strategy.
Top 9 Real Estate Social Media Trends To Watch In 2021
Here are the top nine tips for meeting the social media trends that I think will be essential to focus on in 2021 and beyond. 2021 is right around the corner, and though 2020 was not the year we all planned it to be, thinking ahead to 2021 is key to making the most out of our social media plans to increase engagement and business. In no particular order, here are my top nine tips for meeting the social media trends that I think will be essential to focus on in 2021 and beyond. 1.
5 steps for creating an effective social media policy
Bad behavior, new code of ethics policies, legal issues — do you have a social media policy? Here are a few steps to getting your social media policy in line before the new year. Bad behavior, new code of ethics policies, legal issues — do you have a social media policy? Social media is here to stay, so instead of turning your back and hoping everyone behaves, embrace the emerging technology by creating a companywide social media policy. Want to know how to do this?
How to map out your 2021 social media plan
Have you started thinking about your 2021 social media plan? Here’s how to start putting the building blocks in place for a solid year of engagement. Have you started thinking about your 2021 social media plan? Now is the time to start putting those building blocks in place, especially as a real estate professional. The first step — and one of the most crucial — is to create a social media content plan.
'The Color of Law:' Author Richard Rothstein On Housing Segregation
Katie Lance interviews the author of influential book “The Color of Law” to discuss the history of public housing policy, its effect on the ongoing racial discrimination and what we can do now. Housing segregation didn’t just happen by accident. It was the result of local, state and national laws that violated the 5th, 13th and 14th constitutional amendments — and these policies that affect our neighborhoods to this day.
Get More Out Of Instagram! 12 Tips Every Real Estate Agent Should Follow
Instagram offers an opportunity to easily create content that is straightforward, easy to digest and likely to garner engagement. Simply put, it means that, if you haven’t already, you should be integrating Instagram into your social media strategy. Here’s what you should be doing to maximize the platform. September is Marketing and Branding Month at Inman.
How to jump-start your real estate YouTube channel
Creating a strategic plan for local and evergreen content is invaluable in reaching clients and prospects. Here are a few helpful tips that have helped social media expert Katie Lance grow her channel exponentially. YouTube can be one of the greatest sources for lead generation in real estate, but it can also be overwhelming! YouTube is the second largest search engine (and owned by Google), so when used properly it can be a great tool to attract new clients rather than always chasing leads.
What Should Real Estate Agents Post? 5 Social Media Guidelines For 2020
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to). This year really isn’t turning out the way any of us planned.
How To Keep Your Social Media Healthy When You're Quarantined
With all the uncertainty, it’s crucial for you to be mindful of what you’re sharing on social media. As you’re working from home, here are a few ways to keep your social media streams healthy and relevant. In this uncertain time we’re in, it’s crucial that real estate agents and brokers are mindful of what they’re sharing on social media. As you’re now working from home, here are a few ways to keep your social media streams healthy and relevant.
30+ Free Hacks For Instagram And Facebook
Today 12:34 A.M. Once you have created a system for content creation, the next step is distribution — which is where these free tools from Facebook and Instagram come into play.
5 Ways To Show Love This Valentine’s Day
Today 4:12 P.M. This Valentine’s Day, show the people who mean the most to you how much you appreciate them. Here are five ideas to get you started. Article image credited to Photo by Johnny Brown on Unsplash
How to Create Compelling Instagram Stories: 5 Apps for Marketers
Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story. How to Create Compelling Instagram Stories: 5 Apps for Marketers by Katie Lance on Social Media Examiner. #1: A Color Story Using eye-catching visuals in your Instagram stories helps keep people engaged with your content.
There's No Whining in Real Estate - 2 Ways to Differentiate Yourself
Exactly 3 years ago yesterday, Seth Godin posted a blog post entitled: Advice for real estate agents (quit now!) First of all I love Seth’s blog. I love his wisdom and take on technology, business and the world around us. So when I saw he specifically wrote an article for real estate agents, my ears perked up. He begins by saying: Anyone who has ever worked in a real estate brokerage, knows that there are some people that just don’t belong in real estate.
3 Digital Marketing Tips For Getting Your Own Real Estate Leads
Using digital marketing tips for real estate is easier than you might think. In this guide, you’ll learn exactly what to do. Article image credited to Nick Morrison on Unsplash
5 pro tips for using Instagram and Facebook stories
Facebook Stories and Instagram Stories are two emerging opportunities for real estate pros. How can you use them effectively for your business? Here are a few key tips (and mistakes you’ll want to avoid).
3 Quick Ways to Freshen Up Your LinkedIn Profile in 2015
If you are like a lot of people, LinkedIn becomes the 'set it and forget it network.' Remember, LinkedIn is many times the first impression clients and potential clients have about you. Since it's the new year - take 15 minutes this week to do these three simple things to freshen up your profile. I did and it's already opening up conversations with my connections that I didn't have last week! 1. Ask for recommendations. Who have you done work with in the last 6-12 months?
What happened when I Connected: a beautiful meeting of minds
Jessica Botelho has been an active member of the real estate industry since 2005 and lives in Ontario. Her specialty is leading homebuyers to an informed decision that will determine which house will be a home. Jessica’s hard work and achievements have been recognized by Re/Max International, as a recipient of the 100% Club Award and the Executive Club Award in 2012 and 2013. Here’s how Inman Connect New York benefited her this year. Just one?
Do You Want To Be The Next Chelsea Peitz at Inman Connect?
Last year, Chelsea Peitz took the time to prepare a thoughtful and detailed proposal on the topic of leveraging the camera to storytell, not “storysell.” She sparked our interest, we gave her a chance and she killed it at Connect in New York City. Are you the next Chelsea? Inman is looking for fresh faces with new ideas and a willingness to share their success. Are you a rockstar in your market? Are you doing something that sets you apart from others in the industry?
What happened when I Connected: Katie's top takeaways
I’m a big believer in the old adage, “the more you learn, the more you earn” — and you never stop learning and growing, and Inman Connect is always one of the best places to do just that. I had the pleasure of speaking and presenting at Inman Connect NYC (#ICNY) this past month, and as we’ve done in years past, I wanted to share a few of my top takeaways and also those from some of my dear friends, colleagues and Inman ambassadors. This year I had the good fortune to be onstage four times.
How Real Estate Pros Can Survive The Facebook News Feed Change
Facebook's founder, Mark Zuckerberg, announced that the company will overhaul the algorithm for the platform's news feed. Gearing toward “meaningful social interaction” and away from, what it deems, “relevant content.” Why is this important for real estate agents and brokers? Katie Lance published her thoughts on this, and I just wanted to share mine as well. Many of us believe that Facebook is the place to peddle our wares. Not just in real estate, but in nearly every industry.
What The Facebook News Feed Change Means For Real Estate Pros
Facebook recently made a big announcement about how the news feed would work, and it has created quite the stir. I have had countless people reach out, asking me for my opinions on what it will mean for real estate agents and brokers as well as their Facebook plan for 2018 — so I’d like to share my thoughts and recommendations here. Here’s what we know from this announcement and from Mark Zuckerberg’s post: In my opinion — this is a good thing.
10 Tips For Agents Ready To Jump Into Facebook Live With Both Feet
Facebook Live is one of the hottest growing facets of Facebook and is taking the world by storm. We are seeing celebrities, business owners, real estate pros and everyday people broadcast live on Facebook. It is exciting to see!I am a big believer that the reason channels such as Snapchat, Periscope and Facebook Live are taking off is that we are craving more and more authenticity.
2 Real Estate Tech Releases That Showcase Agent Expertise
 Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Ever-evolving and driven by user feedback, real estate tech companies are consistently tweaking and touching up their features. Here's who's been busy lately. More fun with maps Relola has been on my radar for well over a year.
Facebook Pages App Changes: What Marketers Need to Know
Do you want to manage your Facebook page no matter where you go? Have you downloaded the newest Facebook Pages app? The most recent update to the Facebook Pages app lets you quickly see important data about your Facebook page. In this article you’ll discover how eight updates to the Facebook Pages app make managing your page on the go a lot easier. While you can use the traditional Facebook app to keep up with the pages you manage, it’s not nearly as efficient as the Facebook Pages app.
4 Free Google Tools You Must Use in Your Business
Guest Blogger Stephen Pacinelli has delivered presentations to thousands of REALTORS® on the benefits of sales automation, social media, blogging and online marketing. Stephen’s strategies come first hand from some of the best Realtors around the country. Steve co-founded Tech Savvy Agent and helped build it from the ground up to provide the best technology and marketing information to REALTORS® seeking the latest strategies and tools. Let’s face it, Google pretty much runs the Internet.
Tip Tuesday: 7 Ways to Increase Your Twitter Followers
How do you become influential on Twitter? You can post great content all day long – but if no one is following you then it’s not as effective as it could be. You need followers to get followers; it’s a Catch 22. The quality of your tweets is only one factor. I am proud to say I’ve never played any games or purchased lists to get more followers. I don’t think those methods will produce the type of followers you want.
7 Tips - How to Tweet During a Live Conference
One of the coolest parts of a conference is the live tweeting that takes place. As a conference attendee – it’s exciting to be a part of the online conversation during a conference. If you are not at the event, it’s really exciting to watch an event unfold via Twitter! As you probably all know by now, Inman News has 2 really exciting events coming up this week: Agent Reboot™ and Real Estate Connect. I will be live Tweeting, Facebooking and Blogging from the event.
Tip Tuesday: 3 Social Media Mistakes Real Estate Agents & Brokers Make
I consider myself someone who is ‘in the thick of it’ – in terms of social media. I manage all the social media channels for Inman News and because of that I always keep one eye on what real estate agents and brokerages are doing in the social media world. I currently follow about 500 real estate pages and close to 400-500 real estate people on Twitter plus I have another 200-300 LinkedIn real estate connections.
Tip Tuesday: 6 Reasons Why Social Media Works
I have been thinking a lot about social media lately. Inevitably when I talk to someone outside of the social media/facebook/twitter world I always get a few snickers or questions like “does that really work?” Believe it or not, I don’t just cross my fingers and ‘hope’ it works! :) Here are some of my thoughts – I know some of these are so basic but they are the heart of why I wholeheartedly believe in what I do and what motivates me everyday! 1.
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