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Kawal Shoor

As seen in: BrandEquity.com, WARC, Campaign Asia, Campaign India
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Articles by Kawal Shoor

Purpose Behind Brand Purpose: An FIY Guide - ET BrandEquity

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By Kawal Shoor, Manisha Sain
| BrandEquity.com Verified
Purpose Behind Brand Purpose: An FIY Guide. By Kawal Shoor and Manisha Sain In the monotonous echo chamber of agencies, led by a few clients and a few misgivings, a higher (brand) purpose has become the new cool. Brands now want to be seen as seers, guardian angels and agony aunts. Discrimination, injustice, plastic pollution, global warming and everything in between is fair game.
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Behind the Effective 100 Rankings: Saregama’s Sweet Sound of Success in India

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By Kawal Shoor
| WARC
India’s oldest music label Saregama ranks at number one on the Effective 100 rankings with its retro music box aimed at an older generation of music fans. Don’t force innovation, just keep trying to problem-solve, advises The Womb’s Kawal Shoor. On 11th November 1902, Gauhar Jaan sang into a recording horn. The song itself was unremarkable, except that it marked the beginning of the recording...
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Cadbury Bournvita: Tayyari Jeet Ki (Getting Ready to Win)

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By Khushnuma Daruwala, Kawal Shoor
| WARC
This case study describes a campaign by Bournvita, the malted drink brand, to reverse decline and increase market share in India. Dairy products, fats, oils Hot drinks Milk & dairy drinks India Strategy Khushnuma Daruwala and Kawal Shoor Brand owner: MondelezAgency: Ogilvy & Mather Mumbai, IndiaBrand: Cadbury BournvitaCountry: IndiaChannels used:Cinema, Online video, Outdoor, out-of-home,... WARC subscribers can sign in to keep reading Not a subscriber?
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The Inglorious B****rds of the boardroom

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By Kawal Shoor, Gurdeep Puri, Manisha Sain, Partha Sinha
| WARC
This session reveals the secret alchemy of successful C-suite relationships and equally, the causes of failings in others. Creativity & effectiveness Accountability, C-Suite relations Managing the marketing function India Strategy Discover more sessions from WARC at the Cannes Lions Festival 2024 here.... WARC subscribers can sign in to keep reading Not a subscriber?
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Tata Sky +HD: Turning on a customer who has switched off | WARC

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By Kawal Shoor, Pallavi Nayak, VR Rajesh
| WARC
This case study illustrates how Tata Sky, the TV provider, halted the decline of its premium TV recording box by changing its marketing message to better fit the culture of Indian men. Home appliances India Strategy Kawal Shoor, VR Rajesh and Pallavi Nayak Brand owner: Tata SkyLead agency: Ogilvy & Mather MumbaiBrand: Tata Sky +HDCountry: IndiaIndustry Household appliances, durablesChannels used:... WARC subscribers can sign in to keep reading Not a subscriber?
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Is Product Innovation Better than Advertising?

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By Kawal Shoor
| WARC
In this talk, hosted by WARC at Cannes Lions 2019, Kawal Shoor and Navin Talreja discuss how innovation helped them create an award-winning product and campaign that transcended modern trends. Branded utility, product design Driving innovation Music & theatre India Strategy WARC subscribers can sign in to keep reading Not a subscriber?
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