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Articles by Keisha James
Recorded Gracie Interview Series – Virtual Gatherings
Recorded Gracie Interview Series: Virtual Gatherings The full recordings are available only to AWM members. Log in here to view this content. Not a member? Join today! PREVIEW: In Conversation with Chesley Maddox-Dorsey and Tanya Hart VIDEO Speaker: Chesley Maddox-Dorsey, CEO, A Wonder Media Group, LLC Moderator: Tanya Hart, Host, Hollywood Live with Tanya Hart To view the full interview, please log in here. Not a member?
We must demand better from Govt
I AM APPALLED at the audacity of the current Government of the proposed reimbursement of ten per cent to parliamentarians at this time, in such a volatile economic climate. This current administration needs to get its priorities in order.
Google’s Possum Algorithm
It’s a zoo out there. For marketers and advertisers alike, it’s hard to control your organic search rankings with all the Google updates; Pandas, Penguins, Pigeons and Hummingbirds to keep track of. We know it’s important, but why? In a 2015 study done by Eli Swartz, Google dominated other search engines like Yahoo, Bing and Duck Duck Go by a landslide. Seventy-five percent of responders to a survey stated that Google was their primary search engine, and in 2016 the percentage is only rising.
Different Types Of CTAs You Can Put On Your Blog
Blogging is great, but a great blog doesn’t just mean post great content. Fresh and new content that is optimized daily won’t entice users to do anything except read it. When a visitor makes their way to your blog, how do you get them to learn more or about your business or brand? How do you get them to take their next step into their buying journey to use your products and services?
Optimizing Graphics for SEO 101
Did you know that a whopping 65% of the world’s population are visual learners? That means that well over half of the world’s population can be placed into two styles of learning: visual-linguistic, and visual-spatial. These two forms of visual learning focus on engagement with written language; such as reading and writing, as well as visual materials found on the web; like videos, webisodes, and pictures. How should this impact your current search engine optimization (SEO) strategy?
Meet Fear Head On to Reach Your Peak
Not everyone was born to take risk. But sometimes circumstance calls upon us to do so. When a once in a lifetime opportunity is presented, we have to say “Yes!” or the regret of not having done so will remain. Make it a habit to accept and quietly go get help to boost confidence. This becomes your power play. Are you willing to embrace the attitude to try, fail, learn, and then try again? Not everything works out to perfection. Many times the opportunity will quickly sour.
The Interview Is Not A Chat But Trust Building
Even if you’re told the interview is just an informal chat, don’t believe it. The interview is a business transaction whereby both parties are exploring the opportunity to initiate a work relationship. But if you stop and think about what is at the core of that potential future work relationship, the logical answer is mutual trust.
Is Your Customer Success Team Minding the Relationship Gaps? 3 Factors to Watch
According to a recent article on Theorem, “Consumer researchers say many companies don’t understand customer relationships and manage them unevenly, which leads to problems that damage the long-term relationship with customers.” The authors of a Harvard Business Review research report entitled Unlock the Mysteries of Your Customer Relationships say that many company employees lack relational intelligence, meaning that they do not fully understand and adapt to “the variety of relationships...
Optimize Your Brand’s Website for More Visibility
A good reputation online starts with a professional presence online for your personal brand. The design and content of your website is the first impression your visitors encounter, which will cause them to either leave or want to know more. A well optimized website can bring added visibility for your brand and help you to convert more sales. Your brand’s content should be mobile-friendly as well as appealing to both search engines and visitors.
The Simple Why and How of Product Demonstration Videos
When I think about product demonstration, I link it to the 1950s salesmen going from door to door. Luckily, marketing has changed quite a bit and you can now reach millions of people with one message. With video, you can do the same product demonstrations as in the 1950s, but without the endless traveling and doors in your face. Still, product demonstration videos need to be professional and of high quality; otherwise, people will click away immediately and throw the online door in your face.
6 Ways You’re Making Yourself Look Less Professional
One of the key steps in your personal branding journey is working out exactly what you want to project. In fact, it’s the first thing you need to do. You may want to brand yourself as an innovator, a fountain of knowledge or a creative soul, but whatever it is, the chances are that you’re also going to want to brand yourself as professional. The loveable amateur rarely has sustained success, but despite this, so many people undermine their personal brand by doing a few simple things wrong.
The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 4 of 4
Last week we covered the fundamentals of fundraising and the best emails to send to get your donors to take action. This week we’ll examine the right emails to send to maintain and engage your donor base. In this four-part guide, you’ll find do’s and don’ts for every step of the email marketing process: To keep donors engaged with your nonprofit, send emails that will maintain your relationship.
How Retail Giants Have Changed the World of Loyalty Programs So Far in 2016
Why is it worth connecting your loyalty program with a mobile app? How should brands focus more on what their customers really want from their loyalty programs? I’m sure that you heard (or maybe even felt) the anxiety of customers who were angry about how Starbucks and American Airlines changed their reward mechanisms. Or maybe you were surprised about the sudden announcement that McDonald’s also wants to have their own slice of the loyalty program pie.
Digital Marketing Doesn’t Just Mean Make A Website
What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to market products and services on the web, on mobile devices and other digital platforms to reach consumers. You could just build a website, but how will you reach people? Digital marketing offers a variety of different channels to execute its’ mission to increase traffic, leads and revenue for a business.
The Dos and Don’ts of Email Campaigns for Nonprofits (Part 1)
Just like any other business, nonprofits can’t ignore the effectiveness of email marketing. And just like many small businesses, many nonprofits are short on time, cash, and resources – making email campaigns the perfect marketing solution. They’re an affordable and efficient way to attract and maintain donors, volunteers, and create community. As one of the most important aspects of online fundraising, it’s necessary to optimize your email marketing efforts.
Your Path to a Lucrative Job in One of the Fastest-Growing Tech Fields
Forbes calls product managers “the digital industry’s rock star.” Job analysts call them mini-CEOs. Hiring managers are clamoring to snag the very best for their companies. And the unique, in-demand set of skills makes for a big paycheck…and you pick of jobs. Want in? We’ve got a bundle of seven courses that will show you the way. Get the Complete Product Management Bundle for $44.99 at the B2C Shop. Lesson #1: know an amazing deal when you see one.
3 Ways to Make Your Nonprofit Email Newsletter & Blog a Digital Dynamic Duo
There’s much debate out there as to whether or not nonprofits need an email newsletter AND a blog. After all, both content formats can accomplish many of the same objectives including donor communication, cause education, fundraising campaigns, event announcements, impact updates, success stories, etc. Not to mention the fact that a lot of resources are required (e.g., time and money) to generate enough high quality content to support both an email newsletter and a blog.
How to Stand Out on LinkedIn With Visual Content
You know consumers like to research businesses online before making a purchase. But did you know that they’re also looking for information about the people behind the business? It’s happening on LinkedIn. 77 percent of LinkedIn users say they’ve used the platform to research people, as well as companies. Use visual content in your personal profile to grab attention and showcase your expertise.
How to Establish Your Personal Brand as a LinkedIn Influencer
Building a personal brand comes through increased visibility online and establishing yourself as a leader in your industry. One of the best ways to achieve this is to create compelling content that is shared on social media. LinkedIn is a top spot for professionals, and allows for your articles to get more traction. Original and helpful information can enable your personal brand to become an influencer in their industry.
Pay What You Want for 12,000+ Design Assets
Whether you’re a business owner with zero design chops or a professional designer hired to create everything from business cards to websites, your time is limited and valuable—which means you likely don’t want to painstakingly create every single design details from scratch for a project. And you don’t have to—that’s where our design bundle comes in. We’ve put together thousands of the year’s best design assets—and you can pay what you want for them the B2C Shop.
How SEO Benefits Your Business
SEO may be a new acronym for some, like it was for me six months ago. Looking up what exactly search engine optimization is can be overwhelming, and knowing exactly what to do with it can be even more complicated. However, for those of you who are new to and curious about the wonderful world of optimizing search engines and wonder how SEO can benefit your business, no matter what industry you’re in, you’re in luck.
Best Piece of SEO Advice for 2016
We all know the great impact organic search has on generating traffic and leads to your website or blog, and 2016 is a big year for Google algorithm updates. With prancing pandas and peppy penguins assimilating their way into Google’s core algorithm, keeping your website’s backlink profile maintained and the content on your website in top optimization shape is more important now than ever.
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