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Articles by Kelly Forst
Email Marketing for Podcasters: The Complete Guide
Reading Time: 10 minutes As a podcaster, you can change peoples’ lives. With the power of your voice, you can educate, entertain, and transform your audience. However, clear audio and useful content alone won’t make you a massively successful podcaster. To see phenomenal success, you need a loyal audience. Your most loyal listeners will download each episode, share episodes with friends, and write rave reviews on Apple Podcasts and Podchaser.
Landing Page vs. Website: All Your Questions, Answered
“Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it.
4 Steps to Plan Your Email Marketing for the New Year
Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start. The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70% adjusted their plan due to the global pandemic.
Email Marketing vs. Social Media: Which is Better?
Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pinning tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count. So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools. But there’s a reason those older channels have been around so long.
20 Holiday Email Subject Lines to Inspire Merry Messages
The holiday shopping season is in full swing! And that means everyone’s on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year’s past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun. And people are already scouring their inboxes for the best offers.
Conquer Email Anxiety: 4 Tips to Overcome Your Fear of Sending Emails
Ta-da! You crafted the perfect email. You’ve proofread it, tested it, and even double checked your pre-flight checklist. Everything looks good, and you’re all set to press send. But you hesitate. “Maybe I should check again,” you tell yourself. Then, 20 minutes later, you’re still stuck in a cycle of checking everything over and over and over… Sound familiar? If you’re nodding your head right now, you’ve experienced what we call email anxiety. And it’s actually incredibly common.
How to Use “The Dinner Party Strategy” in Your Email Marketing [Podcast]
Have you ever wondered what dinner parties and email marketing have in common? Me neither. But after hearing email marketing super star Val Geisler relate the two, I have to say, I’ve never heard a better analogy for creating fantastic email campaigns. In episode 4 of The FWD: Thinking Show, we talk with Val Geisler, CEO of Fix My Churn, all about how to create emails that connect with subscribers on an emotional level and drive more sales.
Send Web Push Notifications That Help You Make More Sales
There are over 1.72 billion websites on the world wide web as of October 2019. Did your jaw just hit the floor? That’s a staggering amount of competition for web traffic. Driving web traffic is hard enough. But when you consider returning website visitors converted more than 73% more than first time visitors, it can feel even more overwhelming. How on earth can you convince people to visit your website twice?
What Are Web Push Notifications & How Should You Use Them?
What do successful marketing strategies and breakfast have in common? Answer: The best ones involve variety. Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs. You need a variety of foods with different nutrients to fuel your body and stay healthy. A healthy marketing plan needs variety, too. To be successful with marketing, you need to use different tactics and test strategies to find what works for your business.
What Are Web Push Notifications & How Should You Use Them?
Web push notifications are a unique complement to your email marketing strategy. Learn what they are, how to use them, and where they fit into your marketing plan. By Kelly Forst August 20, 2020 What do successful marketing strategies and breakfast have in common? Answer: The best ones involve variety. Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs. You need a variety of foods with different nutrients to fuel your body and stay healthy.
Get Higher Open Rates with 22 of the Best Email Subject Lines
If you’ve ever sat down to write an email, you’ve probably asked yourself: “what if no one opens my email?” Not a fun feeling, right? Especially if you’re worried that the success of your email rides entirely on your subject line. It’s basically the thing that will make subscribers want to open your message. Thankfully, there are formulas to help make writing the best email subject lines as easy as pie.
How to Promote Your Landing Page and Grow Your Email List
You know that an awesome landing page is the first step to growing your list, selling more, and building relationships with your audience. So, you built one. You took time to write convincing landing page copy. You’re ready to send your new subscribers value-packed emails. But there’s one problem. How do you actually get people to your landing page to sign up?
How to Write Convincing Sales Landing Pages Even if You’re Not a Copywriter
The best copywriters write with two things in mind: their audience and the action they want their audience to take. That means great writers adjust their copy for each marketing channel. While many of the writing techniques and strategies are similar, writing a landing page that converts visitors into subscribers is not the same as writing an email, social copy, or a blog post.
4 Experts Reveal How to Craft High-Converting Landing Pages
Landing pages are a fantastic tool to help you grow your list, increase sales, and deliver content your audience will love. But how do you create a high-converting landing page? What do high-converting landing pages have in common? Do they use videos, amazing copy, or images? To answer these questions, we reached out to expert copywriters and content marketers for their best advice, resources, and tips. Here’s what they shared. Write convincing long-form copy with the P.A.S.T.O.R. formula.
6 Ways to Keep Your Audience Engaged During These Unprecedented Times
As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us. That’s why communicating with your audience is key. Being compassionate and doing what you can to help shows your audience you genuinely care.
6 Ways to Keep Your Audience Engaged During These Unprecedented Times
How do you balance business while staying mindful of a crisis? These 6 creative tactics will provide value to your audience and show them you care. By Kelly Forst March 18, 2020 As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed. People around the world are encouraged to stay at home as public health and safety remains the number one priority. It’s clear that the global pandemic has had an impact on all of us.
Are You a “Megaphone” Email Marketer?
Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there. Now, do you stand at the head of the table with a megaphone and tell them all about you and your business? Holler about all the amazing promotions you’re running? Do you let anyone else at the table speak? Or do you engage your guests in a lively conversation and discussion?
The inside scoop from InvestmentNews’ Icons & Innovators Awards
Yesterday, InvestmentNews hosted its Icon & Innovators awards luncheon, celebrating the accomplishments of exemplary movers and shakers who have dedicated their careers to the growth and evolution of the financial services industry. The room was full of top minds coming together to share their stories and words of wisdom with each other, and we were thankful to have a voice in the room.
A Sweet Sixteen Bracket for Top News of 2017
Welcome back, basketball fans. While you may have your eye on your office bracket, there’s a different kind of madness going on that should have you glued to your TV. No, we’re not talking about which Cinderella team is advancing in the Tournament; we’re talking about the headlines making news on a weekly, daily and hourly basis that have us constantly re-exploring the media landscape to help our clients better tell their stories. There’s no doubt you’ve seen it.
Taking the pulse of the fund industry at #ICIgmm
The Investment Company Institute’s (ICI) General Membership Meeting brought together more than 1,500 fund industry leaders from across the globe last week. Between former Mayor of New York City Michael Bloomberg delivering the welcoming keynote and SEC Chair Mary Jo White wrapping up the regulatory forum, much of the discussion was driven by themes of globalization, politics and the future of the financial services industry.
ICI 2016 General Membership Meeting
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Representing Your RIA: What to know before getting in front of the camera
According to research from Cisco, video will drive 80 percent of all consumer Internet traffic by 2019 – up from 64 percent in 2014. At the same time, a Nielsen company study reports that 57 percent of marketers are increasing their spending to include video in their marketing strategy. So, what can a growth-minded financial services firm do to capitalize on this trend in their marketing and PR efforts?
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