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Articles by Kelly Harbour
This Legal Life: NOT Another Legal Podcast. Kelly Harbour - Redefining Success [PODCAST]
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Is Your Law Firm Marketing Group Ready for a New Name?
Why do companies change a company or department name? Blue Ribbon Sports took on the name Nike, after the Greek goddess of victory. BackRub changed its name to Google, a play on the word ‘googol,’ a mathematical term for the number represented by the numeral 1 followed by 100 zeros. And, recently the business development department at Goulston & Storrs changed its name to the strategic growth department. In each instance, the name no longer fit the market, activities, or brand personality.
Is Your Law Firm Marketing Group Ready for a New Name?
Why do companies change a company or department name? Blue Ribbon Sports took on the name Nike, after the Greek goddess of victory. BackRub changed its name to Google, a play on the word ‘googol,’ a mathematical term for the number represented by the numeral 1 followed by 100 zeros. And, recently the business development department at Goulston & Storrs changed its name to the strategic growth department. In each instance, the name no longer fit the market, activities, or brand personality.
Is Your Law Firm Marketing Group Ready for a New Name?
Why do companies change a company or department name? Blue Ribbon Sports took on the name Nike, after the Greek goddess of victory. BackRub changed its name to Google, a play on the word ‘googol,’ a mathematical term for the number represented by the numeral 1 followed by 100 zeros. And, recently the business development department at Goulston & Storrs changed its name to the strategic growth department. In each instance, the name no longer fit the market, activities, or brand personality.
Legal Value Network Launch Highlights Growing Collaboration Among Business of Law Professionals
Kelly Harbour March 12, 2020 Topics: Artificial Intelligence, Automated Contracts, Billing & Pricing, Blockchain, Business Development & Marketing Blog Posts, Client Relations, Corporate Legal, Data Analytics, ediscovery, Efficiency, Law Firm Profitability, Law Firms, Leadership, Legal Innovation, Legal Managed Services, Legal Value Network, Midsize Law Firms Blog Posts, Practice Engineering, Process Management In the decade-plus since the Great Recession, many law firms have wisely invested...
Voice of the Client: Attention, Lawyers! Collaborate with Your Clients A team of panelists brings the views and opinions from the client's perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more. In this column, we bring the views and opinions from the client’s perspective into focus on issues involving pricing, service, marketing, strategy, differentiation and more.
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