Ken Sweet on Muck Rack

Ken Sweet

Verified
(He/Him)
Covers:  banks, banking, checking accounts, credit cards, payday loans, credit unions, Consumer Financial Protection Bureau, CFPB, fintech, unbanked, underbanked, redlining issues
Doesn't Cover: blockchain, mergers and acquisitions, foreign banks, bitcoin,
I’m the banking reporter for The Associated Press. I was a @Bagehot fellow at @Columbia from 2024-2025. I am writing a book.

Interview

What was your first job as a journalist?

Bloomberg News in Hong Kong

Have you ever used a typewriter?

The one in my house is broken

How is social media changing news?

Oh god, I'm not opening up this Pandora's Box.

What's your favorite social network?

Instagram

Why did you become a journalist?

Because I wanted to better inform people about the world they live in and help people who might be hurt by more powerful interests.

Did you work for your high school newspaper? If so, what did you do there?

I ran it.

What story are you most proud of writing or working on?

I did a story several years ago about how older LGBT individuals were not saved for retirement. Totally undercovered topic.

When's the best time to pitch you?

Late morning

What's the best pitch you ever got?

A long-time PR professional, Annette Bronkesh, would pitch me twice a year and would always land a hit. She knew my beat better than I.

What's the worst pitch you ever got?

Blockchain / bitcoin pitches are really the worst.

When you're not at a computer, where are you most likely to be?

With friends at a restaurant or bar.

Aside from your own, what's your favorite publication to read?

The New York Times

What's the most common misperception about your beat?

That I care about executive shakeups at banks. I don't.

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