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Articles by Kevin Reitz
ALL IN Music & Arts Festival: Jammin' Success in its Second Year
In its second year of operation, the annual ALL IN Music & Arts Festival in Indianapolis seems to have hit its stride. Shifting towards a jam-heavy lineup compared to its inaugural year, this festival featured headlining sets by Trey Anastasio & Classic TAB, Joe Russo’s Almost Dead, Umphrey’s McGee, Greensky Bluegrass, Andy Frasco, Trombone Shorty, and Cory Wong, among others. What set the second annual ALL IN Festival apart from the rest? First and foremost, it was the crowd.
Measuring Sales Success Through Customer Satisfaction
“This is the only job I’ve ever had.” Jeff Morgan is no stranger to the agriculture industry. As the third generation at H&R Agri-Power, Morgan’s position in the business feels like destiny to him. “My grandfather started the business and mother and father, of course, were involved in the business. Dad is still involved in the business,” he says. As H&R Agri-Power grew, so did Morgan. As the market evolved, he helped facilitate the evolution of the business.
Shortliners Ask: Is Ag’s Future Autonomous?
Pictured Above: Cory Beaujot (l), manager of business development at SeedMaster and DOT Technology, and Jamie Meier (r), farm equipment sales manager for Landoll, discussed trends in farm equipment technology and the possibility for ag’s future being autonomous. The two met during the Farm Equipment Manufacturers Assn. November 2019 meeting, just one day after it was announced that Raven Industries had completed its acquisition of the majority ownership of DOT Technology Corp.
Dealership Minds: Measuring Sales Success Through Customer Satisfaction
Jeff Morgan, Regional Manager for Mayfield, Ky., Union City, Tenn., Newbern, Tenn., Trenton, Tenn., and Brownsville Years at dealership: 34 Role: Overseeing and developing sales territory and training and coaching sales team “This is the only job I’ve ever had.” Jeff Morgan is no stranger to the agriculture industry. As the third generation at H&R Agri-Power, Morgan’s position in the business feels like destiny to him.
Dealership Minds: Coaching the Sales Team to Dealership-Wide Success
Ryan Polete, Territory Manager Years with Organization: 18 Role: Territory Manager for Lawrenceburg, Tenn., Fayetteville, Tenn., Tanner, Ala., and Columbus, Miss., locations. Overseeing sales territory and training salespeople, developing sales tools and managing company-wide used equipment inventory. Growth doesn’t come easy for a farm equipment dealership. Without strategic planning, interpersonal management and hard work, growth doesn’t come at all.
Overcoming Adversity Through Technology & Diversity
Pictured Above: Neil Caskey (l) of the National Corn Growers Assn. met with Heather Bruce and Joe Sampson of Osmundson Manufacturing to discuss the unique challenges 2019 presented farmers, dealers and manufacturers from weather to the decline in demand for biofuels. Neil Caskey, VP Communications, National Corn Growers Assn. Heather Bruce, Owner, Osmundson Manufacturing Joe Sampson, VP Sales, Osmundson Manufacturing Neil Caskey: We’ve described 2019 as a perfect storm.
Shortliners Ask: Is Ag’s Future Autonomous?
Pictured Above: Cory Beaujot (l), manager of business development at SeedMaster and DOT Technology, and Jamie Meier (r), farm equipment sales manager for Landoll, discussed trends in farm equipment technology and the possibility for ag’s future being autonomous. The two met during the Farm Equipment Manufacturers Assn. November 2019 meeting, just one day after it was announced that Raven Industries had completed its acquisition of the majority ownership of DOT Technology Corp.
Adding Specialized Product Lines Can Expand Your Customer Base
A specialized product line or business segment that has paid off in the past can help weigh in on a decision to add another line or segment in the future. In a room full of dealer from different locations, backgrounds and colors, examples of a past, present and future specialized product lines were discussed during the Dealership Minds Summit. Many dealers agreed that, in the past, they had at least tried out a specialized product line in the construction or compact market.
Getting the Salesforce Out of the Dealership & In Front of the Customer
You don’t make sales by waiting for sales to come to you. If the world worked that way, you wouldn’t need to hire salespeople. While salespeople are often expected to be in the dealership for certain periods of time, there is a greater expectation placed on them to be out on the road. Sometimes, you have a salesperson who has their main set of customers and forgets to look for new prospects.
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