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Articles by Kevin Weinstein
The Value of E-Commerce
Mike Alpert, the COO of Smart Health Clubs, shares why it’s important to invest in e-commerce for your member experience and bottom line. If there was a way to achieve significant revenue growth month over month while lowering internal operating costs, would you be interested in trying it at your club? And if this was something your members were using already and did not require a learning curve or additional labor, would it be even more appealing to you?
Five Good Covers: In The Pines (Where Did You Sleep Last Night) (Traditional)
Five Good Covers presents five cross-genre reinterpretations of an oft-covered song. “In The Pines,” AKA “Where Did You Sleep Last Night,” AKA “Black Girl,” is a traditional Appalachian folk song, nearly a century and a half old, that encompasses elements of searing heartbreak, perceived betrayal, death (by decapitation in many cases), and murder.
Why Health Tests Are Changing the Fitness World
As the worlds of health, wellness and fitness continue to merge, providers in each of those domains are looking to the others for new product inspiration. Health tests are one such phenomena gaining noticeable traction within the fitness world. Often these tests, which only require a simple cheek swab or a finger prick, measure health indicators such as cholesterol, levels of key hormones like testosterone and cortisol, and balances of vitamin levels and digestive health.
Make the Pivot to Revenue Per Square Foot and Revenue Per Staff Hour
Most gyms, health clubs and fitness studios focus on revenue per member. Some may go a step further and break revenue down into average revenue per member per month and average length of member retention. Incremental revenue opportunities often emerge when considering both revenue per square foot and revenue per staff hour. Both are measures widely used in other industries and hold wide learnings for club owners and operators.
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