Ki Mae Heussner
- SVP, Executive Editor and Creative Director, WE Codeword
New York
Executive editor & creative director @codewordagency. Previously @GroupSJR @ABC @Gigaom and @Adweek.
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Articles by Ki Mae Heussner
Reveal Genomics HER2DX Test: The 200 Best Inventions of 2022
This new genomic test is designed for patients diagnosed with early-stage HER2+ breast cancer, which accounts for about 20% of all breast cancer diagnoses. (Oncotype DX tests, which have been around for years, target the 80% with HER2- breast cancer.) HER2DX analyzes 27 genes and clinical features to predict the effectiveness of treatment options and the risk of recurrence.
Gifting 2.0: Letting the Web Pick Presents for Your Friends
Websites use Facebook information to help you holiday shop for friends. By KI MAE HEUSSNER November 29, 2010, 9:43 PM • 6 min read Nov. 30, 2010 -- Let the gift-giving grief begin. Every year around this time, holiday shoppers fret and fuss over what to get their friends and family, scouring websites and store shelves in a frantic search for the most fitting favors of the season. But this year, a few new Web tools offer to be a Santa's helper, whispering gift ideas in your ear.
Libya's 'Love Revolution': Muslim Dating Site Seeds Protest
Opposition uses dating site Madawi to organize protests. By JEFFREY KOFMAN and KI MAE HEUSSNER February 23, 2011, 7:03 PM • 5 min read Feb. 24, 2011 -- When Omar Shibliy Mahmoudi exchanged sweet nothings on the Muslim dating site Mawada, it wasn't for love but for liberty.
Does your chocolate choice show your politics? CrowdTwist says yes
Stay on Top of Enterprise Technology Trends Get updates impacting your industry from our GigaOm Research Community Could the brands of chocolate you like reveal your political affiliation? According to New York-based customer relationship and loyalty startup CrowdTwist, it could.
Facebook Page 'Prays' for Obama's Death?
April 23, 2010 -- For some, it's just a Facebook page intended to get some laughs. But, for others, it's a website so offensive, they think Facebook should take it down. A page created by an anonymous user reads, "DEAR LORD, THIS YEAR YOU TOOK MY FAVORITE ACTOR, PATRICK SWAYZIE. YOU TOOK MY FAVORITE ACTRESS, FARAH FAWCETT. YOU TOOK MY FAVORITE SINGER, MICHAEL JACKSON. I JUST WANTED TO LET YOU KNOW, MY FAVORITE PRESIDENT IS BARACK OBAMA.
Ashton Kutcher vs. CNN: Twitter Race to 1M Followers
Actor will "ding dong ditch" Ted Turner if he can beat CNN to 1M followers. April 14, 2009, 4:24 PM 4 min read April 14, 2009 -- The race is on in Twitterland, where actor Ashton Kutcher has announced that he will try to beat CNN to reach 1 million followers on the popular social networking site. If he succeeds, he tweeted that he will "ding dong ditch" CNN founder Ted Turner's house while he's shooting his next movie in Atlanta.
How big data is helping aspiring moms crack the fertility code
Bringing big data into the bedroom may not sound the least bit romantic. But if you’re trying to have a baby, it could put you on a faster track to getting there. Or at least that’s the premise behind Ovuline, a Cambridge, Mass.-based startup that helps women track a range of health indicators to predict the days they’re most fertile.
The Internet Identity Crisis
In 1971, journalist Don Hoefler coined the name Silicon Valley. And just like every other 40-year-old Gen Xer, Silicon Valley is now having an identity crisis—about identity no less. The question: How should people name themselves online? For Facebook and Google, as well as other sites with real-name policies, the mandate is real names should be used online, and they should follow us across the Web.
StartUp Health’s newest class of digital health companies: genomics, mobile health, sensors
StartUp Health, a New York-based entrepreneurship program for digital health startups, is debuting its newest class. On Monday, the program announced that it had accepted 14 companies to its three-year academy, bringing the total number of companies in its portfolio to 46. The startups, which were selected from an applicant pool of 1,200, reflect a broad range of timely topics in healthcare, from genomics and aging to sensors and patient engagement.
ZocDoc CEO on why there aren’t more health tech startups
When ZocDoc launched in 2007, CEO Cyrus Massoumi said some critics accused it of being “overly ambitious” in its vision of rethinking how patients reach doctors. Five years later, the company is not only used by more than 1.2 million people every month, it’s paving the way for an emerging wave of health startups. At the TechCrunch Disrupt conference in New York, he said that when the company was initially raising money, it was in the middle of the recent economic crisis.
Following the money in health tech: accelerators galore nationwide
The tech hubs on the coasts aren’t the only places where innovation in digital health is taking root. Last month, four new health technology startup programs made headlines, including a new Healthbox program in Jacksonville, Fla., the Dreamit Health accelerator in Philadelphia and the Health Wildcatters in Dallas, Tex.
Omada Health raises $4.7M to take on diabetes and other diseases
Three months after rolling out a product intended to help people with prediabetes reduce their risk of developing the disease, San Francisco-based Omada Health has raised $4.7 million. The Series A round, led by U.S. Venture Partners, with participation from The Vertical Group, Founder Collective, NEA, TriplePoint Capital, Kapor Capital, and angel investors, brings the companies total amount raised to $5.5 million.
Can You Judge a Person by His E-Mail Address?
Before you send your next e-mail to a potential boss or blind date, you might want to make sure that your e-mail address itself gives the right impression. The recommendation engine Hunch.com, which asks users a set of questions to create individual "taste profiles," mined its database of answers and found that a single e-mail address can say a lot about the person behind it. People with a Gmail account are likely to be thin, city-dwelling men between the ages 18 and 34. AOL users?
Gigaom | 2012 August 06
Technology news, trends, research and analysis covering the digital world and how it affects you.
Stephen Hawking Calls Heaven a 'Fairy Story', but Majority of Americans Disagree
British physicist Stephen Hawking may believe that heaven is a mere "fairy story," but he's hard-pressed to find those who share his perspective on this side of the pond. This weekend, the U.K.'s Guardian newspaper published an interview with Hawking in which the celebrated scientist said, "There is no heaven. ...
NYC taps four startups to close achievement gaps in its public schools
When it comes to watching movies and playing games, New York City’s middle schoolers likely already know their way around laptops and smartphones. But if a group of educators, tech innovators and entrepreneurs have their way, technology will increasingly play a starring role in classrooms in helping them learn.
How Big Is the SEC's Porn Problem?
So what was the Securities and Exchange Commission doing while the economy fell to pieces? At least a few SEC employees were viewing pornography on their government-issued computers, according to media and government reports.
Bronx Zoo Cobra: Mia Is Famous Snake's New Name
New York's most famous cobra finally has a name: Mia. After asking for the public's help in naming the slippery Egyptian cobra that escaped from its home nearly two weeks ago (and was later recovered), the Bronx Zoo announced the name today. The name, inspired by the phrase "missing in action," was revealed on the website of the New York Daily News. The Daily News partnered with the Wildlife Conservation Society, which runs the Bronx Zoo, for the naming contest.
Man Accused of Impersonating Model, Swindling Wealthy Men Online
Posing as model Bree Condon, fraudster allegedly dupes wealthy men on Internet. By KI MAE HEUSSNER January 20, 2010, 6:01 PM • 7 min read Jan. 21, 2010 -- They had been in contact for months when the woman who identified herself as model "Bree Condon" made the first request for money. Marc Puleo said the pair met online and exchanged telephone calls and e-mails. "Bree," he said, sent him pictures of herself.
Zagat goes free with launch of Google+ Local
Since Google (s GOOG) bought Zagat last September for a reported $151 million, the company hasn’t done much with Zagat’s local content. That changes today with the rollout of Google+ Local, which incorporates Zagat scores and summaries into its listings, replacing Google Places — and makes all Zagat content free. Local content is integrated into search, maps and mobile and is a new tab in Google+.
South by Southwest Best: 19 Sites to Watch
Looking for a new Web site to help occupy your downtime? Nineteen Web sites were awarded top honors Sunday night at the annual South by Southwest Interactive Conference, a five-day, social-media fest. From dozens of cutting-edge and interesting Web sites launched, or totally redesigned, in 2009, one site in each category, including activism, music and technical achievement, took home the top prize.
Zuckerberg Calls Movie 'Fiction,' Disputes Signing Contract Giving Up Claim to Facebook
If Facebook were a country, it would be the third largest one in the world. But on the day that the massive social network achieved its most significant milestone yet – crossing the 500 million member mark – the site's young CEO, Mark Zuckerberg, said that it's the users who deserve all the credit. "It's really the people themselves who have gotten us to this state.
Internet E-Personality: Online Life Harms Civility Says Psychiatrist Elias Aboujaoude, Author of 'Virtually You: The Dangerous Powers of the E-Personality' - ABC News
The next time you're about to leave a snarky comment on someone's blog or give up an hour to bid for things you don't need on eBay, consider this: What you do and the self you create online could be forever changing the person you really are. The Internet may connect us in unprecedented ways, and it may put more information at our fingertips than ever before. But just as it's changing how the world works, one psychiatrist says it may be irreparably altering how our personalities develop.
Enough Already! 7 Twitter Hoaxes, Half-Truths
Do you believe everything you read on Twitter? Despite the micro-blogging site's many successes -- as a lifeline during emergencies, a direct line between the famous and their fans and an open line for anyone with something to share -- Twitter's instantaneous nature can make it all too easy to pass along fiction as fact. Breaking news flies on Twitter, but though it may be first and fastest, it often can be false. "If you see something that's big news, the impulse is to re-tweet it.
First Photos of Fallen Soldier Ends 18-Year Ban
For the first time since the Obama administration reversed an 18-year-old ban on news coverage of returning fallen soldiers, the military allowed media to cover the arrival tonight of an airman killed in Afghanistan. The arrival of remains of Staff Sgt. Phillip A.
How MJ Defied Gravity: The Smooth 'Secret'
He was Michael Jackson. He could do anything. So when fans saw him do the impossible on the dance floor, they never thought he had help. But when the King of Pop and his dancers leaned at a gravity-defying 45 degrees in live performances of the 1987 hit "Smooth Criminal," it was a secret gimmick -- not super-human talent -- that made it all possible. A patent filed with the U.S. Patent and Trademark Office in June 1992 lays it all out. Naming Jackson, Michael L.
Iconic Icons - Adweek
Anyone ever give you a virtual kiss on Facebook? Ever find yourself face to face with Apple's once-ubiquitous "Happy Mac" icon? You have Susan Kare to thank. The pioneering digital designer and founder of Susan Kare User Interface Graphics in San Francisco is the iconographer behind Apple's most successful designs and typefaces, as well as almost all of the Facebook Gifts images. She's releasing her self-published book, Susan Kare ICONS, on Nov.
70 percent of Americans track their health, but most go low-tech
It may just be early adopter tech types who log every step they take or calorie they burn using Fitbits, Nike Fuelbands, and other devices, but that hardly means they’re the only ones who track their health. About 7 in 10 American adults told the Pew Internet & American Life Project that they track a health indicator like weight, diet, exercise or a symptom.
Rock Health startups Spire and Augmedix show wearable tech’s applications beyond fitness
Wearable gadgets are popping up on store shelves and crowdfunding sites tend to focus on physical activity. But two startups presenting this week at digital health accelerator Rock Health’s fifth demo day gave a little window into how wearable devices could make a difference in a broader range of day-to-day activities. “The average American spends 16 percent of his day moving around.
Jawbone offers developers open access to API for its UP activity tracker
Back in April (when it also acquired BodyMedia), Jawbone announced an invitation-only API program for its UP activity-tracking wristband. On Thursday, the company said it was opening up API access to developers worldwide.
Millions Remember Michael Jackson Online
While entertainment luminaries and thousands of fans gathered today at Los Angeles' Staples Center to remember Michael Jackson, millions more converged online to watch the memorial service live and post comments on Facebook and Twitter. On Twitter, Jackson's memory dominated the conversation. According to social media site Mashable, during the service, tweets related to Jackson occupied all 10 slots on the list of trending Twitter topics.
Apple Hit With Multiple iPhone 4 Lawsuits
Just a week after the international launch of Apple's iPhone 4, which the company recently touted as the most successful rollout in its history, Apple is facing multiple lawsuits filed in U.S. courts seeking class-action status over reception issues. In Maryland, two iPhone 4 owners filed a suit against Apple and AT&T Wednesday, accusing the companies of negligence, misrepresentation and other alleged offenses. In Texas, a similar suit was filed Tuesday against Apple.
Do Mobile Ads Still Suck?
Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments. How far have they come in that short time? The easy, if incomplete, answer: not far enough. As marketers focus on data targeting and the tactical aspects of mobile advertising, they continue to give short shrift to creative.
Marketers: A Demo Awaits You
You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the population in embracing mobile technology, but they overindex in social media engagement as well. Just last month, for instance, a survey from BIGinsight found that Hispanics, whether on Facebook, Twitter, Pinterest or other major social networks, logged in more frequently than other groups. But marketing experts say advertisers aren’t keeping up.
Divorcees, Southerners Most Concerned About Web Privacy
With the steady drumbeat of privacy controversies over the past year, it’s not surprising that surveys indicate that consumers are concerned about the issue. But research released today (Feb. 13) by privacy management firm TRUSTe highlights just how far the privacy debate has permeated the national consciousness, and how that can end up hurting many Internet companies’ bottom line.
Brands Pinning It on Pinterest
Pinterest, the scrapbooking site that’s suddenly on everyone’s lips, is like a gift from the social media gods for style-conscious retailers. “I think for any company that has an e-commerce presence, they absolutely have to be paying attention to Pinterest,” said Rachel Tipograph, social media director at The Gap.
Chupacabras? Mysterious Animals Spotted in Texas
The legend of the chupacabra has returned to Texas. In the past week, two mysterious, coyote-like creatures have been spotted in a 10-mile stretch of north Texas, WFAA, the Dallas/Fort Worth ABC affiliate, reported. Some of the locals say the unidentified animals could chupacabras, the "goat-suckers" of local legend. (The name chupacabra means "goat sucker" in Spanish.) David Hewitt, 25, a Hood County man who killed one of the animals, told WFAA he's never seen anything like it.
NYT Photo, Post on Christina Hendricks Sparks Controversy
A photo of "Mad Men" star Christina Hendricks posted on the New York Times' Web site Monday drew accusations from the blogosphere that the photo was intentionally distorted to make her look bigger, a charge the paper denied. The image was featured in the Times' "On the Runway" blog, along with red carpet commentary on the weekend's Golden Globe awards. Writing about Christina Hendricks' "exploding ruffle dress," Cathy Horyn wrote, "As one stylist said, 'You don't put a big girl in a big dress.
'Fake' Online Love Affair Becomes Legal Battle
Paula Bonhomme already had soft spot for firefighters, so when she met the life-saving, animal-loving volunteer firefighter Jesse Jubilee James on an online message board in 2005, it didn't take long for sparks to fly. Within a couple of months, the pair was exchanging "love" letters via email and handwritten notes, including personal photos and sentimental gifts. She developed relationships with his family and friends, speaking to them by phone and showering them with presents.
Guatemala City Sinkhole: How Did It Happen?
It almost looks too massive and menacing to be real. After Tropical Storm Agatha hit Central America over the weekend, a gaping sinkhole in Guatemala City swallowed a three-story building. According to some reports, the hole is about 200 feet deep. Though scientists say sinkholes are common in certain parts of the world, some said that this one took even them by surprise. "A lot of us who study sinkholes look at this and go, 'wow,' it does seem a little bit bizarre," said Randall C.
Surgically Altered Fingerprints Help Woman Evade Immigration
For millions of travelers who visit foreign countries, it's not just their passports, but their fingerprints, that they need to hand over at the border. Because fingerprints are unique to each individual, fingerprint scanning at airports and other ports of entry helps security officials quickly identify criminals, terrorists, immigration violators and others. While not foolproof, for some countries, the system is the first line of defense against enemies of the state and other unwanted visitors.
Monopoly's Hidden Maps Help World War II POWs Escape
It's a story that will forever change the way you think of the phrase, "Get Out of Jail Free." During World War II, as the number of British airmen held hostage behind enemy lines escalated, the country's secret service enlisted an unlikely partner in the ongoing war effort: The board game Monopoly. It was the perfect accomplice. Included in the items the German army allowed humanitarian groups to distribute in care packages to imprisoned soldiers, the game was too innocent to raise suspicion.
'Flying Drunk' Shares Pilots' Struggle to Overcome Alcohol
Deep in his heart, Joseph Balzer knew it was wrong. But the night before he and two other pilots were scheduled to transport 91 passengers from Fargo, N.D., to Minneapolis, Minn., Balzer spent the evening with his colleagues swigging beer at a local bar. The next morning, with blood-alcohol levels above the legal limit for pilots, the three men strapped down in the cockpit and took off. But when they landed, they faced, arguably, the most devastating day of their lives.
High-Tech Headstones Let You Speak From Beyond the Grave
After he dies, Christopher Hill plans to speak to his grandchildren, great grandchildren and even future generations from beyond the grave – not through a psychic medium or his last will and testament, but through a microchip. "I think that when you walk by a gravestone and only see things like a few words, or a name and a date, it can be somewhat cold, impersonal, and almost incomplete," the 41-year-old from Northern Virginia told ABCNews.com.
Stephen Hawking: Alien Contact Could Be Risky
Alien encounters may seem like sure-fire winners to Hollywood, but one of the world's most famous scientists thinks they may be "too risky" be be worth seeking. In a new Discovery Channel documentary, which premiered Sunday night, British astrophysicist Stephen Hawking said that communicating with aliens could be a threat to Earth. Hawking said it is likely that alien life exists, but a visit from extraterrestrials might be similar to Christopher Columbus' arrival in the Americas.
Teens Sued for Fake Facebook Profile
What would you do if someone impersonated you on Facebook, amassed hundreds of friends and then used the site to tarnish your reputation? An Illinois mother says that's what happened to her teenage son, and the two are striking back with a lawsuit. In a 20-page document filed with the Circuit Court of Cook County, Ill., Sept.
Meet the Future: 10 Robots on the Rise
Turn on your television this week and you can watch man face off against machine in a much-hyped three-day "Jeopardy!" challenge. As impressive as it to watch IBM's super computer Watson hold its own against the game's all-time greats, that's just one high-profile example of ongoing efforts in the science community to advance the field of smart machines. The robots of our sci-fi fantasies aren't here yet, but researchers are getting close.
RentAFriend Lets You Buy 'Friends for Hire'
Maybe it's true that you can't buy friends for life, but you can now rent them for as little as $10 an hour. Just ask Isabel D'andrada. A few weeks ago, D'andrada, a 28-year-old New Yorker, earned $40 in cash for browsing at Bloomingdale's with a middle-aged fashionista. She made $60 for hitting Manhattan's club scene with a pack of twentysomethings on the prowl. She even made $10 an hour just for accompanying a single guy to a movie.
Amazon Removes Pedophilia Book From Store
After defending sales of a self-published book on pedophilia, online retail giant Amazon last night reversed course and pulled the book from its Kindle store. The electronic book, "The Pedophile's Guide to Love and Pleasure: a Child-lover's Code of Conduct," by Philip R. Greaves II, went on sale on Oct. 28 and cost $4.79 to download.
Underage Facebook Members: 7.5 Million Users Under Age 13
Sasha and Malia Obama may not be on Facebook, but millions of other kids under the age of 13 may be lying their way on to the social network. In violation of Facebook's requirement that members be at least 13 years old to open an account, about 7.5 million users in the U.S. are under the age of 13, and about 5 million are under the age of 10, Consumer Reports said in a report released today. That's out of 20 million U.S. minors in total who actively used Facebook last year, Consumer Reports said.
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