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Articles by Khushnuma Daruwala
Cadbury Bournvita: Tayyari Jeet Ki (Getting Ready to Win)
This case study describes a campaign by Bournvita, the malted drink brand, to reverse decline and increase market share in India. Dairy products, fats, oils Hot drinks Milk & dairy drinks India Strategy Khushnuma Daruwala and Kawal Shoor Brand owner: MondelezAgency: Ogilvy & Mather Mumbai, IndiaBrand: Cadbury BournvitaCountry: IndiaChannels used:Cinema, Online video, Outdoor, out-of-home,... WARC subscribers can sign in to keep reading Not a subscriber?
Star Plus: Nayi Soch
Hindi general entertainment television channel Star Plus used a multi-pronged multimedia campaign to create a social shift in India and increase viewership among young women. TV channels, services, programmes India Strategy Brand: Star PlusBrand owner: Star India Pvt. Ltd.Lead agency: Ogilvy IndiaCountry: IndiaIndustries: TV channels, services, programmes Media channels:Online video, Packaging & design, Social media, Television, Websites & microsites, Word...
Star Sports - Pro Kabaddi League: Getting a cricket loving nation to thigh five
This case study shows how Star Sports, an Indian TV Sports network, gave new life to the traditional Indian game of Kabaddi, using a multi-engagement media plan. TV channels, services, programmes India Strategy Brand owner: Star India Pvt. ltd.Agency: Ogilvy & Mather IndiaBrand: Star Sports - Pro Kabaddi LeagueCountry: IndiaIndustry:... WARC subscribers can sign in to keep reading Not a subscriber?
Star Plus: Satyamev Jayate
This case study describes the launch of Satyamev Jayate, an Indian 'social problem' talk show series broadcast by the Star India television network. TV channels, services, programmes India Strategy Navin Talreja and Khushnuma Daruwala Brand owner: Star IndiaAgency: Ogilvy & Mather, Jonathan Dothan (independent consultant)Brand: Star PlusCountry: IndiaChannels used:Direct marketing, Internet – display,... WARC subscribers can sign in to keep reading Not a subscriber?
50 Cups of Coffee: Author Interview
When Khushnuma Daruwala learnt that her friend had been on over 50 dates via matrimonial sites, she was shocked. From stalkers to men who turn up in tiny shorts to guys with mommy issues to guys who discuss their bowel movements, these stories are bitingly funny, painfully awkward and will put a smile on anyone’s face. They are told from Dia – a 30+ city girl’s perspective. Though she is perplexed to discover that finding a partner can be so difficult, she is determined not to settle for less.
The ‘un-great’ expectations of finding Mr Right
In a stark contrast to our needs, male needs seemed abnormally basic. Little seemed to have changed since the 1800s. They still barely managed to mumble out one coherent sentence and if they did, it stank to high heavens of domesticity.They don’t think twice about skeletal online profiles or partner expectations, nor do they make any attempts to couch their extreme conservatism.‘Live with my parents.
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