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Articles by Kirk Williams Owner
The Agency Guide to Surviving Next Year’s Black Friday Week
Phew, you’re finished! You survived another Black Friday/Cyber Monday (BFCM) week; and now you collapse exhausted into December – barely functioning enough to make it through until Christmas. The last thing you want to do is think about next year. But let’s think about next year in a way that stirs hope. What if I told you your BFCM week doesn’t have to be as stressful as the one from which you came?
When Ad Platforms Control the Auction, Return, Data... & Now the Cookie
Let’s say you go to a gas station in a small town in Montana on Friday. You walk up to the attendant and ask, “Hey, I’d like to buy some gas but noticed I couldn’t pay at the pump. Can I get a few gallons?” He says, “Well sure, I have plenty of gas! Unfortunately, those two people over there also want gas and so you will be bidding against them for your gas.” That’s odd, you think to yourself. But I really do need gas. So you ask him what he needs from you. “Well, here is how it works.
An Analysis of the 6 Google Shopping Bidding Models
One of the challenges to keeping up with PPC over the years is keeping up with what changes in the platforms. I find it difficult at times to keep up with which bidding models apply to which channels and audiences. My objective in this post is to give you a brief look at each of the bidding models in Google Shopping Ads so you can have an idea of which to utilize for your own needs.
The Marketing Funnel Isn't Dead, We Just Understand It Better
Unless you’ve been living under a rock (stone/pebble/hard surface… outdated keyword variant joke, sorry) in the digital marketing world, you’ve likely run across at least one confident declaration in the past 12 months that the traditional marketing funnel concept is dead. Or dying. Or maybe maimed. Or at least, shot in the foot.
5 Reasons You MUST Spend Money Outside of PPC
Part of our filtering system when we receive leads for new clients is asking how much of their marketing budget is devoted to PPC marketing (the only channel we manage at my PPC agency). OK, so why in the world would a person (me!) who has invested his life in the realm of PPC marketing purposefully shy away from taking on clients who spend all of their marketing budget in PPC?
3 Ways to Automate Google Ads Without Knowing How to Code
“The machines are coming, the machines are coming!” …the tricorn-hat-clad PPC practitioner shouted as he sprinted up the idealogical tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. Silly mental image? Yup, so is the concern that automation is always something to be feared when it comes to PPC management.
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