Jess, November 26, 2019November 26, 2019, communications and connectivity, Industry Insight, Planning, It’s frustrating in business to see a competitor’s marketing outshine your own, especially if that offering is actually inferior. Once upon a time, being the best at what you do in an infrastructure business was enough. People would talk and your reputation would precede you. Times have changed, and the businesses who know this and are getting ahead with their marketing are winning.