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Imagine trying to sell media to a Starbucks marketing manager. You’ve finally landed a meeting and you’re sitting in the over-sized chair with your sweaty hands holding your 3.59$ sugary ice caramel latte when he looks up at you and says those three magical words (in what feels like slow motion)“Sure I’ll buy”. And then comes the but “but, I only need to target new users who have never been to the store before”. You will probably think he/she is crazy.
There is no doubt that retailers recognise the importance of mobile. In a recent eCommera survey of 500 European retailers, “optimising the customer experience on mobile” came out as the number one business priority in digital for retailers over the next three years. However, given the fast-moving nature of mobile, retailers cannot afford to wait. They must act now to capitalise on the vital role that mobile plays and take steps to improve the end-to-end customer experience.
Written by Kobi Edelstein 1st June 20161st June 2016 This is a guest opinion article written by Kobi Edelstein, VP of Advertising for Appnext. Apps have come a long way in the last ten years. There is almost literally an app for every imaginable task or function, all accessible at the touch of an icon on our smartphone or computer home screen. From healthcare to shopping, food recipes to fitness regimes, we have apps that cater to all of our wishes and needs.
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