Kris Ruby
Covers:
Brand Activism, PR, Personal Branding, Social Media, Politics, AI, Artificial Intelligence, Natural Language Processing, AI Content Moderation, AI Political Policy, AI Legislation, AI Governance
Social Media & AI Analyst | @RubyMediaGroup® CEO
Articles by Kris Ruby
Artificial Intelligence and Covert Influence Operations
Kris Ruby · Follow 4 min read · Sep 13, 2024 -- Kris Ruby, CEO of Ruby Media Group AI influence campaigns are waged domestically and internationally. OpenAI released a report stating the company disrupted a covert influence campaign originating in Israel. The campaign allegedly used fake AI generated social media accounts to influence public opinion and U.S. lawmakers. According to the report, OpenAI claimed the Israeli government allegedly used AI to target the U.S. government.
Biometric Data Collection: Security Risks
Social Media Expert Kristen Ruby: “Do not hand the keys of your biometric data to big tech.” As facial recognition technology accelerates, users need to be careful with the integration of this technology on social media platforms. Voluntarily handing over your biometric data is the equivalent of giving someone your password or the keys to your house. According to Social Media Analyst Kris Ruby, your face can be used to train Artificial Intelligence models or AI-facial recognition algorithms.
The New York Times vs. OpenAI and Microsoft: The Battle for Copyright Protection
Ruby Media Group CEO Kristen Ruby tells ‘Fox News Live’ that plagiarism ‘does not benefit humanity,’ saying machine learning ‘circumvents’ copyright laws. UNFAIR USE The New York Times sued OpenAI and Microsoft, accusing the AI company of using millions of the newspaper’s articles without permission to train artificial intelligence technologies. The New York Times vs.
Social Media Warfare
WATCH: Social media expert Kris Ruby joins ‘FOX News Live’ to discuss the rise of antisemitism on the social media platform TikTok and its impact on Jewish content creators. Social Media Warfare: Surviving the Israel-Hamas War on TikTok Fox News: Antisemitism Surges on TikTok “Every single platform is experiencing a rise in hate speech: Kris Ruby.” Social Media Expert Kristen Ruby, CEO of Ruby Media Group, joined Fox News Live to discuss the rise in antisemitism on social media platforms.
Deinfluenced: The Ultimate Guide to the latest TikTok trend
Ruby Media Group CEO Kris Ruby featured on CNN discussing the deinfluencer marketing trend. New Social-Media Movement Curbs Consumerism Social Media Trend Alert: Deinfluencing TikTok Trend Deinfluencers are influencing the market more than influencers are. Why the latest social media trend has marketers worried. The ultimate insider’s guide to navigating the world of the deinfluencer movement on social media.
Twitter, AI, & Content Moderation
Artificial Intelligence on Twitter: An inside look at how Twitter used big data and artificial intelligence to moderate content Twitter AI: The Role of Artificial Intelligence in Content Moderation How does Twitter use artificial intelligence and machine learning? Twitter uses large-scale machine learning and AI for sentiment analysis, bot analysis and detection of fake accounts, image classification and more.
AI Marketing Agency Guide: Evaluation & Ethical Considerations
How to Hire an AI Marketing Firm The Ultimate Guide for CMOS to hiring an AI/ML Savvy Marketing & PR Firm Artificial intelligence has transformed how businesses market, advertise and produce content. A recent commercialization wave of artificial intelligence software has led to a surge of new investments in natural language processing and large language models. Today, companies are leveraging AI and ML tools for content creation, advertisement art generation, and email marketing automation.
Artificial Intelligence, Machine Learning, and The Future of Marketing
AI won’t replace you. The people who learn how to master AI will. You may have recently read that AI is changing the future of marketing. You may have also read that creatives will be replaced by robots and fancy AI art programs. This may or may not be true, depending on how creative the marketer is and how good they are at their job. For the past two years, Ruby Media Group has invested in AI marketing, from training to procurement of tools.
Social Media and Mental Health
How TikTok is Influencing Mental Health Ruby Media Group CEO Kris Ruby recently joined NewsNation to discuss a recent study that revealed that cutting back on social media usage can have positive mental health benefits. NEWSNATION | How social media is affecting teens’ mental health | Morning in America According to the Pew Research Center, 69% of adults and 81% of teens in the U.S. use social media.
The State of Social Media Harassment
The State of Online Harassment on Social Media Social media platforms have a serious issue: one that is arguably more concerning than censorship. The Twitter War Begins: An Insider look at bullying, harassment, and online abuse. Centerpoint on TBN: A nightly round-up of investigative journalists Doug McKelway Host, Former Fox News Washington correspondent, Amy Peikoff, Chief Policy Officer/ Parler, Kris Ruby, CEO/ Ruby Media Group. How could platform moderation change with Musk?
Artificial Intelligence in Marketing: GPT-3, AI Writing & PR Tools
The Ultimate Guide to Creating a PR & Marketing AI Strategy The global writing assistant software industry is expected to be worth $763.93 million in 2026. A new industry exists around optimizing digital content for comprehensiveness on Google search results. Every business needs content to survive in the digital economy. But creating that content can often be a challenge for business owners with limited resources.
Cancel Culture | Brand Management
Cancel Culture | The Playbook for Defending Your Brand Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? This branding expert says yes. Has your company been impacted by cancel culture backlash? If so, you’re not alone. This article is the definitive guide for how to defend your business from being canceled.
Political Advertising On Social Media
SOCIAL MEDIA AND POLITICS Social media is a critical component of every conservative campaign to win and influence public opinion. Paid Facebook ads have always been a critical tool for political campaign managers to target prospective voters. However, Elizabeth Warren recently dared Facebook with an intentionally false ad. In a recent Fox News segment, Social Media Strategist Kris Ruby of Ruby Media Group discussed anti-conservative bias in big tech. Click here to watch the full segment.
Medical Doctor TikTok Famous: Social Media Stardom or National Security Threat?
TIKTOK: NATIONAL SECURITY THREAT Why is TikTok potentially being banned in America? Recently, the FCC asked Apple & Google to remove TikTok app from their stores. TikTok is currently under fire from U.S. Senators over ties with the Chinese government. In a recent update to the TOS, the company stated they plan to collect “faceprints and voiceprints” from users. Questions remain over if this information will be shared with third parties and how long it will be retained.
COVID-19 crisis: Why cutting funding for journalists is the root cause of the fake news epidemic
Social media tech giants are attempting to combat the spread of misinformation on the coronavirus. But this problem is much deeper than any one tech company can handle. How do you limit the spread of misinformation when reporters are being laid off across the country? There is a direct correlation between the spread of misinformation and the reduction of staff writers and newspapers and media outlets.
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