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Kris Ruby on Muck Rack

Kris Ruby

Manhattan, Westchester County, New York
As seen in: Forbes, Medium, Adweek, Observer, The Journal News, Westchester County Business Journal
Covers:  Brand Activism, PR, Personal Branding, Social Media, Politics, AI, Artificial Intelligence, Natural Language Processing, AI Content Moderation, AI Political Policy, AI Legislation, AI Governance
Social Media & AI Analyst | @RubyMediaGroup® CEO
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Kris Ruby’s Journalist Portfolio

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Google Gemini AI Toxicity Detection | Ruby Media Group

Google Gemini AI Toxicity Detection | Ruby Media Group

rubymediagroup.com — Social Media & AI Analyst recently joined Fox News to discuss what went wrong with Google's Gemini AI. Ruby was also featured on Fox Business discussing Gemini Toxicity. GEMINI AI: What is Google's AI called? Gemini is Google's new AI product. Bard is now Gemini. READ: Introducing Gemini: Google's most capable AI model yet What...
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The New York Times vs. OpenAI and Microsoft: The Battle for Copyright Protection

The New York Times vs. OpenAI and Microsoft: The Battle for Copyright Protection

rubymediagroup.com — The New York Times took a bold step in the fight against artificial intelligence, filing a federal lawsuit against OpenAI and Microsoft. The lawsuit accuses OpenAI of copyright violations by using the newspaper's stories to train their chatbots and allegedly stealing billions of dollars' worth of work written by NY Times journalists.
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AI in Journalism

AI in Journalism

rubymediagroup.com — What is the role of Machine Learning in journalism? An inside look at how AI is changing the news business and influencing the future of automated journalism.
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Deinfluenced: The Ultimate Guide to the latest TikTok trend

Deinfluenced: The Ultimate Guide to the latest TikTok trend

rubymediagroup.com — Social Media Analyst Kris Ruby provides an inside look at the rise of the deinfluencer.
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Artificial Intelligence and Covert Influence Operations

Artificial Intelligence and Covert Influence Operations

Medium — Coordinated social media influence operations powered by AI: Evaluating the new threat landscape.
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Google Algorithm Ranking Factors Revealed

Google Algorithm Ranking Factors Revealed

rubymediagroup.com — SEO Secrets Revealed: Kris Ruby discusses the implications of the leaked API documentation on Google's ranking features and SEO.
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Social Media Warfare

Social Media Warfare

rubymediagroup.com — Social Media Is the New Weapon in Modern Warfare. Unmasking Antisemitism.
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TikTok: National Security Threat?

TikTok: National Security Threat?

rubymediagroup.com — Why is TikTok potentially being banned in America? Recently, the FCC asked Apple & Google to remove TikTok app from their stores. TikTok is currently under fire from U.S. Senators over ties with the Chinese government. In a recent update to the TOS, the company stated they plan to collect "faceprints and voiceprints" from users.
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Artificial Intelligence in Marketing: GPT-3, AI Writing Tools | Ruby Media Group

Artificial Intelligence in Marketing: GPT-3, AI Writing Tools | Ruby Media Group

rubymediagroup.com — The global writing assistant software industry is expected to be worth $763.93 million in 2026. A new industry exists around optimizing digital content for comprehensiveness on Google search results. Every business needs content to survive in the digital economy. But creating that content can often be a challenge for business owners with limited resources.
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Social Media and Mental Health | Ruby Media Group

Social Media and Mental Health | Ruby Media Group

rubymediagroup.com — Ruby Media Group CEO Kris Ruby recently joined NewsNation to discuss a recent study that revealed that cutting back on social media usage can have positive mental health benefits. NEWSNATION | How social media is affecting teens' mental health | Morning in America According to the Pew Research Center, 69% of adults and 81% of teens in the U.S.
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Political Advertising On Social Media | Ruby Media Group

Political Advertising On Social Media | Ruby Media Group

rubymediagroup.com — Social media is a critical component of every conservative campaign to win and influence public opinion. Paid Facebook ads have always been a critical tool for political campaign managers to target prospective voters. However, Elizabeth Warren recently dared Facebook with an intentionally false ad.
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Artificial Intelligence, Machine Learning, and The Future of Marketing | Ruby Media Group

Artificial Intelligence, Machine Learning, and The Future of Marketing | Ruby Media Group

rubymediagroup.com — AI won't replace you. The people who learn how to master AI will. You may have recently read that AI is changing the future of marketing. You may have also read that creatives will be replaced by robots and fancy AI art programs. This may or may not be true, depending on how creative the marketer is and how good they are at their job.
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AI Marketing Agency Guide: Evaluation & Ethical Considerations

AI Marketing Agency Guide: Evaluation & Ethical Considerations

rubymediagroup.com — The Ultimate Guide for CMOS to hiring an AI/ML Savvy Marketing & PR Firm Artificial intelligence has transformed how businesses market, advertise and produce content. A recent commercialization wave of artificial intelligence software has led to a surge of new investments in natural language processing and large language models.
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Twitter, AI, & Content Moderation

Twitter, AI, & Content Moderation

rubymediagroup.com — An inside look at how Twitter used artificial intelligence to moderate content. The Ruby Files.
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Artificial Intelligence, Machine Learning, and The Future of Marketing | Ruby Media Group

Artificial Intelligence, Machine Learning, and The Future of Marketing | Ruby Media Group

rubymediagroup.com — AI won't replace you. The people who learn how to master AI will. Insights and predictions on the future of marketing.
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The State of Social Media Harassment | Ruby Media Group

The State of Social Media Harassment | Ruby Media Group

rubymediagroup.com — Social media platforms have a serious issue: one that is arguably more concerning than censorship. The Twitter War Begins: An Insider look at bullying, harassment, and online abuse. The answer to abuse and harassment isn’t to empower abusers to abuse and harassers to harass. The answer to stalking isn’t to empower stalkers to stalk. The answer starts with acknowledging that the offline problems that the courts are trained in dealing with have merged to online problems at scale.
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Cancel Culture | Brand Management

Cancel Culture | Brand Management

rubymediagroup.com — Cancel culture was a key theme at the 2020 Republican National Convention but is it a real worry for brands? The definitive guide for how to defend your business from being canceled.
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Why cutting funding for journalists is the root cause of the fake news epidemic

Why cutting funding for journalists is the root cause of the fake news epidemic

The Journal News — Social media tech giants are attempting to combat the spread of misinformation on the coronavirus. But this problem is much deeper than any one tech company can handle. How do you limit the spread of misinformation when reporters are being laid off across the country?
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How Brands Can Survive the Pandemic Quarantine

How Brands Can Survive the Pandemic Quarantine

Adweek — As publicists, brand marketers and agency owners, many of us are not prepared for the coronavirus. Most of us have never lived during a pandemic, let alone personally experienced one. This is where crisis communications training will become invaluable. We are used to helping clients with short term PR fiascos or crisis com issues.
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21 Things to Know Before Dating a PR Girl

21 Things to Know Before Dating a PR Girl

Observer — PR professionals are strategic thinkers, excellent communicators, and they're great at what they do. But their ability to shine in their career is often misunderstood when it comes to dating. If you have a date lined up with a woman who works in PR, make sure you read this first.
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Top 10 Signs You Shouldn't Hire a Publicist

Top 10 Signs You Shouldn't Hire a Publicist

Observer — There are a ton of articles floating around about why you should hire a PR firm. I wrote an article on it last year. But what I didn't delve into is all of the reasons why not to hire a PR firm.
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Ivanka Trump And The Art Of Being Underestimated

Ivanka Trump And The Art Of Being Underestimated

Forbes — When it comes to women in business, there is a common assumption that being super-rich and beautiful, with long blonde hair and an elegant 5'11" frame, usually means you are not taken as seriously as your male or mousier colleagues.
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