From ‘bunny ear’ antennas to broadband, and from VHS to virtual reality, video entertainment is changing fast. A decade from now, what we watch—as well as how and where we watch it—could be dramatically different. Four McKinsey experts imagine the future. Video entertainment will be immersive Jonathan Dunn: There will be sensory experiences that change the way people experience or create a story that are going to feel very different from the theater experience of today.
