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I Am My Brand: How to Build Your Brand Without Apology Author: Kubi Springer Review by: Monique Vander Eyken Have you ever considered to know what is your brand? What does that mean? Sometimes people see it as a marketing communication but it goes a lot deeper than that. In this book, Kubi Springer not only explains the process but also outlines the necessary steps as well as guiding you through every detail of the process.
To say the adtech industry has experienced serious challenges in the last few years would be an understatement. With the introduction of ad exchanges and real-time bidding back in 2007, enlightened marketers bought into the promise of true engagement and transparency over who was seeing their ads. Personalised one-to-one marketing coupled with voluminous data on consumers online, meant that real-time customisation of marketing messages was possible along with deep insights and understanding.
Learn how to play the branding game, says Kubi Springer – empower your team with a strong strategy and the skills to implement it. Here are her key branding lessons to help you maximise your ROI and make your brand as exciting as a World Cup victory. The 2018 World Cup was exciting; the games, the players, the dynamism of it all – even for those of us not into football, it was simply exhilarating.
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