Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Kyle Brantley
California SB 82 — a bill that seeks to end “infinite” arbitration clauses and limit the scope of consumer arbitration agreements to the “use, payment, or provision of the good, service, money, or credit provided by that consumer use agreement” — was signed into law by Gov. Gavin Newsom on Oct. 6, 2025. SB 82 slides into section 1670.15 of California’s civil code and takes effect on Jan. 1, 2026. Consumer-facing companies in California may now want to re-examine their consumer-use agreements. Sen.
California Bill Limiting Scope of Consumer Arbitration Agreements to Goods or Services at Issue Closer to Becoming Law | JD Supra
California SB 82 — a bill that seeks to end “infinite” arbitration clauses and limit the scope of consumer arbitration agreements to the “use, payment, or provision of the good, service, money, or credit provided by that consumer use agreement” — is on its way to becoming law. The California State Assembly passed the bill on Sept. 9, 2025, after it passed in the Senate on June 2. SB 82 was ordered to engrossing and enrolling, which should take one to seven days, after which it will head to Gov.
Managing the MarTech Stack: Top 5 Tools for Performance Measurement
Michele Frost, Vice President Digital at PAN Communications, discusses the tools your brand should be using to measure performance in the upcoming year Year-after-year, data capture and analysis tops marketer’s to-do lists. New data integration solutions (many covered in Gartner’s recent data integration report), will help marketers cross those items off their 2018 list and start unlocking a collective wisdom that a MarTech stack has to offer..
ContentSquare Announces Integration with Adobe Analytics Cloud
New York, NY: ContentSquare, a digital experience insights platform, today announced an integration with Adobe Analytics Cloud, enabling customers to attribute revenue to their investments in user experience (UX) and in-page content.
Exploring Changing Trends in Martech and CMO Roles with Debbie Qaqish, CSO at The Pedowitz Group
How is the CMO’s role evolving and what new skills will be needed to perform modern marketing tasks better? The questions don’t stop there! Debbie shares her thoughts on all this and more: In the digital transformation journey that most CMOS of all company sizes have had to undertake, what are - in your view a) the 3-5 must-have martech tools and why, b) the 3-5 in-house roles or teams and why c) the 3-5 external partners and why?
The Two Biggest Gaps Every Marketer Must Address in 2018
The Two Biggest Gaps Every Marketer Must Address in 2018 Guest Author 17 Jan 2018 | 6 Mins Read | Level - Intermediate Connect with Author X Anjali is a product marketing director at Aprimo, and looks after the strategy, go to market, positioning, and messaging for the Marketing Productivity, Plan and Spend, and Digital Asset Management products. Prior to joining Aprimo, she spent 8 years at Forrester Research where she covered the marketing technology, eCommerce, and digital agency spaces.
Marketers: It’s Time to Start Maximizing Your Martech Spend
Chris Pisapia, CEO & Co-Founder of Verndale, explains three key steps that marketers can take in order to get the most out of their marketing spend Marketers are using technology to differentiate their brands from competitors. Newer technologies such as automation, chatbots, and virtual assistants all have the potential to improve a brand’s customer experience but, in order to do so, they must execute and apply these strategies effectively to make their martech spend count.
ContentSquare Announces AI-Based Product 'Auto-Zone'
ContentSquare Announces AI-Based Product 'Auto-Zone' By The MTA News Desk 17 Jan 2018 | 2 Mins Read Connect with us X To share a press release or news update, please email our Features Editor, The MTA News at: news@mta.com New York, NY: ContentSquare, a digital experience insights platform, today announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with...
Accenture Announces Opening of Innovation Hub in Columbus
Columbus, OH: Accenture opened an innovation hub in Columbus as part of the company’s accelerated innovation investment in the U.S. The hub is designed to enable clients to compete in the digital economy by helping them modernize legacy applications, leverage disruptive technologies and take advantage of the latest IT delivery techniques. Accenture uses the most advanced software engineering technologies including agile, DevOps, cloud computing and robotic process automation.
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid)
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid) Guest Author Jan 23 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Gitit Greenberg is the Senior Director of Marketing Insights at SimilarWeb, where she works with her team of analysts to produce data-driven results that will help businesses make better decisions. Before joining SimilarWeb Gitit worked at Google and Vocativ, and she has a MA in Political Communications from The Hebrew University.
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid)
3 Proven Successful MarTech Strategies for 2018 (Plus One to Avoid) Guest Author Jan 23 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Gitit Greenberg is the Senior Director of Marketing Insights at SimilarWeb, where she works with her team of analysts to produce data-driven results that will help businesses make better decisions. Before joining SimilarWeb Gitit worked at Google and Vocativ, and she has a MA in Political Communications from The Hebrew University.
Marketing Performance Management- Going beyond DAM, with James Thomas, Allocadia
Marketing Performance Management- Going beyond DAM, with James Thomas, Allocadia Staff Writer Jan 09, 2018 | 10 Mins Read Connect with Author X Ishani, an Economics major, is the newest (and youngest) addition to the Revenu8 editorial team. Her infectious millennial curiosity to deep-dive into all things tech has led her to track the innovators and disruptors in the martech and HR tech world, and bring their stories to life in through the MarTalk and HRTalk Executive Interview Series.
Here's How to Unlock Major Returns with People-Based Marketing
The difference between good and great digital marketing is contingent upon a brand’s ability to market effectively to a person, not merely data points. In fact, 81% of consumers want brands to understand them better and know when and when not to approach them.
Seven Tips to Get More from Your Tradeshow/Event Spending
Joe Staples, Chief Marketing Officer, Motivosity, talks about how tech companies can maximize their spending from tradeshows and events I've been around long enough to see the surge, near death, and the resurgence of technology tradeshows and events. What looked like something that the internet was going to kill in the late 90's is now back, seen as an effective part of any tech marketer's arsenal. Spring kicks off the heart of tradeshow season.
Performance and Attribution Compilation Series 2017
The Best of... Performance and Attribution in 2017 Staff Writer Jan 30, 2018 | 10 Mins Read | Level - Intermediate Connect with Author X Surajit is an analyst with over 8+ years’ experience in market research capabilities across domains. As Director – Research at MarTech Advisor, he is in charge of directing, conducting, tracking and monitoring market research campaigns on current and emerging trends and technologies across business functions and processes.
How MarTech-Enabled Marketing Operations Drives New Marketing Structures
Ten years ago, Marketing Operations was still a very new role in org structures. Today, it has become the backbone of a marketing team driving the marketing excellence and supporting the business growth.
Enhancing the Big E - experience - that a CMO now owns: With Glen Hartman, Accenture Interactive
Watch Glen Hartman, Managing Director at Accenture Interactive talk about delivering meaningful experiences with a new type of capability - one that combines all the greatest parts of creative, branding and marketing linked to technology, analytics and data. According to him, the core components of CX are empathizing with the customer, providing context and personalization.
A Three-Pillared Approach to Marketing Leadership
When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of marketing within a company and how I want to shape it in my own personal style. This has led me to what I think of as the three pillars of marketing. It may seem overly simplistic, but at the very least, I believe marketing should fulfill three basic promises to the rest of the organization.
5 Great Clichés that Will Help You Be More Forward-Thinking with Your Marketing
5 Great Clichés that Will Help You Be More Forward-Thinking with Your Marketing MarTech Maven Feb 01, 2018 | 7 Mins Read | Level - Intermediate Connect with Author X Heather Hurst is Director of Corporate Marketing at Workfront. She develops attention-grabbing marketing campaigns, combining proven and emerging tactics to build brands. With more than 15 years of marketing experience, Heather has enjoyed raising profiles of both B2B and B2C companies.
Accenture to Acquire Mackevision, an Award-Winning Producer of Immersive Content
Accenture to Acquire Mackevision, an Award-Winning Producer of Immersive Content By The MTA News Desk 11 Jan 2018 | 2 Mins Read Connect with us X To share a press release or news update, please email our Features Editor, The MTA News at: news@mta.com Accenture’s latest decision to acquire global producer of 3D-enabled and immersive content experiences - Mackevision will boost the company’s digital services offering by strengthening its ability to create more compelling customer experiences.
3 Strategies CMOs Need to Survive a Tumultuous 2018
When it comes to measurable results, the C-suite has given marketing a pass for years. This tolerance for ambiguity will evaporate in 2018, forcing the CMO role to evolve around Marketing’s impact to the business says, Kyle Brantley Co-founder and Chief Customer Officer, Proof When it comes to measurable results, the C-suite has given marketing a pass for years.
Forward thinking: Reshaping how Marketers View Campaign Attribution
Jay Stocki, SVP, Data and Product, Experian Targeting discusses the current state of attribution and why targeted advertising is only as good as a brand’s ability to measure success The changes in the marketing ecosystem continue to accelerate. The days of the media serving as a proxy for an audience are over. People-based marketing is now the expectation in every channel.
Finding Economic Alignment: How Marketers Can Speak the Language of Business
Kyle Brantley, Chief Customer Officer, Proof deliberates, if you run a business, it’s easy to tell if your sales team is doing its job. Revenues increase, or they don’t. Many roles in the c-suite are economically aligned with the business, and performance can be measured in dollars. For CMOs, it hasn’t been so easy If you run a business, it’s easy to tell whether your sales team is doing its job. Revenues either increase, or they don’t.
Marketing Intel - Visual IQ CMO Connects the Customer Journey Dots
Wayne St. Amand, CMO at Visual IQ shares insights on people-based marketing and marketing intelligence. He suggests marketers CMO, Amand Wayne St. to break data silos and take a cross-channel or cross tactical way and form a cooperative ecosystem. According to him communication and collaboration together are a perfect combination to succeed adjusting machine learning in between.
Connecting Marketing Metrics to What Leadership Really Cares About | MarTech Advisor
In this article, Proof’s Kyle Brantley discusses how to reverse engineer marketing metrics starting with business performance and sales KPIs, then correlating back to marketing activities. It’s time for CMO’s to start speaking the CEO language! Change can be hard. Sometimes it can be downright painful. In the business world, marketers know about change as well as anyone.
5 Reasons CMOs Are Failing at ROI | MarTech Advisor
Kyle Brantley, Co-founder and Chief Service Officer at Proof discusses why the proliferation of marketing technology hasn’t quite helped CMOs on the measurement front as much as was expected It’s no secret that CMOs struggle to measure the impact of marketing, especially high level metrics like return on investment (ROI).
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Kyle
Contact Kyle, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack