Kyle Frazier
As seen in:
Brandly Speaking
Covers:
Brand Blind Spots, Brand Strategy, Human-Centered Branding, Making Branding & Marketing Easy, Brand Audit, Brand Identity, Brand Culture, Brand Moves, Partnerships, Collaborations, Emerging Brands
Doesn't Cover:
Hate Groups, Hate Speak, Religion, Crime, Weather, Propaganda, Conspiracy Theories, Cooking, Science, Diseases, Medical Breakthroughs
Interview
What was your first job as a journalist?
writing a blog
Have you ever used a typewriter?
Back in the day yes. I'm dating myself here.
How is social media changing news?
the story cycles are faster and less polished
Who's your favorite fictional journalist?
Miranda Priestly from the Devil wears Prada
What does it mean to be a journalist?
It's a responsibility while being in service to others.
What's the funniest news-related #hashtag you've seen?
How do you prefer to be pitched on stories?
email works but honestly DMs on LinkedIn are fine
What tools and software do you use to do your job?
Google Drive Suite, Adobe Creative Suite, Canva, Notes, Pages, Chat, Perplexity, Claude, Vizcom, New Arc, Grammarly, Pinterest, Etc.
What's your favorite social network?
Linkedin
Who do you wish followed you?
Matt McGarry, Neil Patel, Chris Do, Amanda Sabreah, Jakiya Brown Thiaw & Emma Grede
Why did you become a journalist?
I wanted to share my experiences with others and be part of the conversations by exploring problems as well as solutions.
Did you work for your high school newspaper? If so, what did you do there?
I did not but I submitted photography for our yearbook
What story are you most proud of writing or working on?
The one on multiple women founders
What advice can you offer to aspiring journalists?
Read, write and observe.
When's the best time to pitch you?
When the idea has legs and is larger than a brainstorm.
What's the best pitch you ever got?
a partnership opportunity
What's the worst pitch you ever got?
A pitch that felt like spam
What's your favorite drink?
Tea
When you're not at a computer, where are you most likely to be?
enjoying hikes, reading and being creative.
Aside from your own, what's your favorite publication to read?
Plural: milkkarten, matt mcgarry, neil patel, fast company, business insider, and ad age
What's the most common misperception about your beat?
People assume certain cultural signals—I’m often spotlighting what others miss. The blind spot is systemic—it's nuance
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.