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Articles by Lamar Hull
Extending Patient Education Beyond the Dental Chair
Patient education is often treated like something that happens only in the chair. A dentist explains the diagnosis. A hygienist reviews home care. A treatment coordinator talks through the next step. The patient nods, asks a few questions, and leaves with a treatment plan. But that is rarely where the decision-making process ends. Many patients need time to process what they were told.
Is online booking for dentists worth it?
In this age of cut-throat competition, it’s important for every business to upgrade itself to meet the changing needs of its customers. That, of course, includes dental practices.
Video really, really works
When dentists think about digital marketing, they often think about setting up a Facebook page, getting patients to like a Facebook page, or writing a blog. All of this is solid thinking, especially for those practices that are just dipping their toes in the water. But even if your digital marketing program is in its formative stages, video is likely to prove more effective than other digital marketing techniques. What follows is a case in point.
The 7 worst pieces of advice about marketing your dental practice on social media
Most people check Facebook, Instagram, or Twitter first thing in the morning, during work breaks, and before going to bed. That’s why social media marketing should be your focus. It will help with patient acquisition and retention, but only if it’s properly set up and leveraged with measurable goals that you can follow. Like wrong directions, bad advice can lead you off track. If you follow wrong guidance, you won’t attain the desired results and you’ll end up wasting valuable resources.
Data Bite: Only 29% of dentists are extremely familiar with their marketing strategies
Only 29% of dentists are extremely familiar with their marketing strategies and their performance (figure 1). Furthermore, 17% are only slightly familiar and 9% have no engagement with their practice marketing at all. This is very alarming considering how closely tied effective marketing is to practice success. Figure 1: How familiar are you with your practice's marketing strategies? Gone are the days when dentists could rely on good clinical skills and an ad in the Yellow Pages for practice growth.
How to optimize a Google My Business dentist profile to drive new patients
Dentists who want to reach a wider scope of potential patients can increase their presence through local search engine optimization (SEO) strategies. Local SEO uses a combination of digital tools, such customer reviews and localized web content, to get a business's website ranked highly on Google and other search engines. It is an effective way of marketing a dental practice’s website to attract prospective patients at the instant they’re looking for dental services.
10 Reasons Why a Local Small Business Needs SEO
Search Engine Optimization (SEO) is what can increase the likelihood of consumers finding your small business’s website via Bing, Google, and other major search engines. If a potential customer is using a search engine to find what they need online, SEO will ensure that you appear in their search results. If consumers find your small business while utilizing a search engine, that equates to free web traffic. This is more commonly referred to as organic traffic.
Stephen Curry Pistol Pete Maravich [Infographic]
If Stephen Curry keeps up with the pace he is at, he will definitely cement himself as a NBA Legend. Many NBA analyst and experts have already considered Stephen Curry as one of the top 5 point guards to ever play the game. As he continues to destroy every NBA record and lead his team to greatness, he could be considered one of the best players to ever play the game. You may ask, what does Pistol Pete Maravich have to do with Stephen Curry?
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