Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Lara Bushell
3 tips to successful networking
By Claire Pastore, head of commercial at The Mermaid London It’s obvious but easily forgotten. The last thing you want is to show up to an event, not knowing anyone and not get the best out of the situation... preparation is KEY! From remembering business cards, researching key speakers and event topics, and having a nose on social media to see if you can scope out who’s attending – the more prepared you are the more you’ll get out of any networking occasion.
How to choose technology for your event?
By Claire Pastore, head of commercial, The Mermaid London With constant innovations in event technology evolving week after week, it seems almost impossible to know exactly what technology you should be using that’s best for your event. So, we’ve looked into how you can decide what’s most suitable and how you can keep on top of all those trends and discussions happening in the event tech world.
Why wellbeing is the hot topic in 2018
By Jennifer Davidson, founder & MD of Sleek Events, a boutique events agency based in Richmond. The mental health charity Mind completed research last year finding that one in six workers experience anxiety and depression. Work is becoming the number one stress over financial worries. It’s no wonder that wellbeing is businesses’ hot topic for 2018. As an employer in the events industry, I find it can often be easier to discuss wellbeing rather than health or mental health as issues.
It’s time to digitalise the events industry
Retailers, restaurants and airline operators have all reacted to customer demand for simple, efficient platforms that bring vendors and consumers together. Yet, despite the evolving needs of modern events planners, the event industry has not developed the same shift in customer centricity. Today’s event organiser wants easy access to a range of unique, authentic spaces, as well as catering and entertainment, to create an event that will impress their guests.
Speaking the language of International Women’s Day
As we mark International Women’s Day, there is at least one branch of industry where everything is hunky-dory on the equality side. This remarkable exception is called ‘conference interpreting’. Indeed, to paraphrase George Orwell, in our farmyard women are more equal than others. We are in overwhelming majority here. It certainly did not begin that way.
She means business at IMEX Frankfurt
Speakers from the UN, European Astronaut Centre and UBS are among the list of inspirational women down to speak at She Means Business, which takes place as part of EduMonday at IMEX in Frankfurt on 14 May. Gender equality and female empowerment have never been higher on the news agenda and these issues are now being given due recognition across the meetings and events sector – as well as in society at large.
Speaking the language of International Women’s Day
As we mark International Women’s Day, there is at least one branch of industry where everything is hunky-dory on the equality side. This remarkable exception is called ‘conference interpreting’. Indeed, to paraphrase George Orwell, in our farmyard women are more equal than others. We are in overwhelming majority here. It certainly did not begin that way.
MMGY global acquires Hills Balfour and expands into Middle East
Global integrated travel and hospitality marketing company, MMGY has announced the acquisition of Hills Balfour, Europe and Dubai’s leading public relations and marketing communications agency specialising in travel and tourism. The firm, founded by Amanda Hills, focuses on international destination and hospitality clients.
Capita Travel and Events wins place on Public Sector Travel and Venue Solutions framework
Capita Travel and Events, UK specialist in travel, meetings and event management, has been awarded a position on Crown Commercial Service’s (CCS) RM6016 Commercial Agreement for ‘Public Sector Travel and Venue Solutions’; the new enabling route for travel and venue services. Capita Travel and Events is one of three suppliers to be awarded a place on ‘Solution 4’ of the Commercial Agreement, following an evaluation and selection process.
GDPR: Take it to the limit
My GDPR blogs should now be making you think about how and why you are collecting and storing data, so I’d like to now discuss storage limitations; i.e. how long you are able to store data for. GDPR is focused on encouraging responsible stewardship of data, and being responsible means not storing data indefinitely. The shift in responsibility means a shift in mind-set: an organisation does not own a person’s data anymore; it is simply on loan for a given task.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Lara
Contact Lara, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack