Lark Gould on Muck Rack

Lark Gould

Verified
  • Writer and Editor, Freelance
  • Founder and Editor, Travel-Intel
  • None, Freelance, Travel-Intel
  • None, BUSINESS TRAVELER USA ONLINE, BUSINESS TRAVELER USA
Los Angeles
Covers:  Ongoing trends in travel, hospitality, airlines, travel economics, travel technology, destinations, tours. Often do soft reviews for publications as well as analysis and perspectives.
Doesn't Cover: As a journalist I have developed a speciality in travel over the years but have hard core training in news and much experience in local trend spotting and nuanced cultural shifts.

Interview

What was your first job as a journalist?

United Press International statehouse bureau reporter in Providence, Rhode Island

Have you ever used a typewriter?

Had a Hermes Rocket and one of first portable electrics decades before the first Harris Tubes. Even had a Tandy TRS w "cuplers."

How is social media changing news?

It is basically upending journalism as we know it, ending what has been the focused, trained observation of events with a neutral eye.

Who's your favorite fictional journalist?

No one comes to mind

What does it mean to be a journalist?

To always have your eyes out for the story not told, the words not heard, the trend not seen, the possibilities not realized.

What's the funniest news-related #hashtag you've seen?

no idea

How do you prefer to be pitched on stories?

email

What tools and software do you use to do your job?

An assortment of SEO spyware, various video software, Snagit, Otter -- love this part of the job

What's your favorite social network?

If I must, it would be linkedin. At least it gives the patina of seriousness and attracts educated and professional participants to its rolls

Who do you wish followed you?

That concept has no meaning to me

Why did you become a journalist?

I grew up in D.C. in the era of Woodward & Bernstein. We ended a war and brought down a president. There was no debate in my mind.

Did you work for your high school newspaper? If so, what did you do there?

Sometimes. Mostly I ran for and filled various posts in student government.

What story are you most proud of writing or working on?

The secret migration of Jews out of Ethiopia in an undercover airlift in the 1980s. Then, embedded with guerrilla fighters in Eritrea.

What advice can you offer to aspiring journalists?

Run!

When's the best time to pitch you?

it's email. I don't take calls unless it involves traveling for a story

What's the best pitch you ever got?

From a photographer neighbor who asked me if I wanted to go with her to Sudan and document the secret transport of Ethiopian Jews

What's the worst pitch you ever got?

I wouldn't know as I ignore stories that have no resonance with my interests or my work

What's your favorite drink?

Sparkling mineral water

When you're not at a computer, where are you most likely to be?

At a computer

Aside from your own, what's your favorite publication to read?

NYT, WSJ

What's the most common misperception about your beat?

That it is easy or glamorous. Real journalists are in the ground, digging trenches

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