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NY State Senate Bill 2023-S9132
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15 Social Media Marketing Benefits Your Business Should Be Thankful For
These days, most medium to large brands do some amount of social media marketing. After all, social media is where many people hang out, socialize, and relax. People also turn to social media for product advice, which is one reason that there are so many social media marketing benefits. However, the benefits of social media go far beyond the sales leads from display ads and influencer endorsements.
Here's How to Effectively Manage Influencers
Believe it or not, effective influencer management can make or break your influencer marketing. As marketers, we tend to be very people oriented. After all, it takes a lot of people skills to develop buyer personas and develop marketing material to help them. Mess that up, and you risk having a marketing campaign suffer from lackluster performance. On the other hand, marketing is often about the numbers, at least to some extent.
28 Recommended Reads for 2021
As a social media marketing speaker, author and professor, I often get asked at the many social media conferences I speak at what are the top social media books I recommend. The barrier of entry is so low for anyone to pretend that they are an expert and publish on Kindle that it is an important question worth asking: For someone that doesn’t know better, how would they know what the best social media books are?
What is Your LinkedIn Social Selling Index Score?
While most marketers tend to spend a lot of money on advertising goods and services on mass market social networks like Facebook or Instagram, salespeople know that LinkedIn is where the action is. When I present on social selling, I am still surprised as to how many sales professionals have not heard of the LinkedIn SSI, or LinkedIn social selling index, which is a number is available for free for anyone to access.
18 Types of Blogs You Can Launch Today
Some people want to build influence through podcasting. Others prefer the YouTuber route. There are many that try to become a social media influencer. Compared to all of these, once you understand the types of blogs that exist and follow this advice, you might find that blogging just might be the easiest for you. Regardless of route, as you can expect, success doesn’t come overnight. But keep reading to best understand the quickest way to becoming a successful blogger.
How to Grow Your Email List: 10 Best Practices to Follow
There might be a lot of talk about social media, viral marketing, growth hacking, and paid media advertising, but that doesn’t mean email marketing is becoming any less valuable. It’s still alive and kicking. Once you crack the code on how to grow your email list, you can send effective marketing messages to your target audience and engage them in no time. For most small businesses with shoestring budgets, this old school type of marketing is a go-to strategy.
Social Media as a Catalyst for Social Change
Have you ever looked back and try to grasp the true significance that social media plays in our daily lives? Have you ever thought of how social media as a catalyst for social change has more and more become a reality? Years ago, the masses were silent. As I often present in my speeches, up until just a little more than two decades ago mass communication was one way, and information was only served through television, radio and print.
Animated Videos or Real People in Your Online Video? Which is Better?
Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience? Are paid actors a better option? What about ditching the idea of real people entirely and going with an animated video?
How Social Media Affects the Law
Social media is destroying the legal system. It is tearing at the fabric of our laws. Manipulating our fundamental rights. And eroding our justice system. In five years it will cause the downfall of society, trigger the apocalypse, and set forth a series of catastrophic events that will destroy our planet. Okay, maybe that was a little dramatic. But hopefully it got your attention. What I mean to say is that social media has a profound effect on the law.
Best Ways to Enter the Chinese Market
With its massive population and exciting business opportunities, China attracts a lot of foreign companies. Those foreign companies want to get in on the digital wonders the Chinese market represents. With more than 800 million Internet users today and a vibrant social media scene, a well-thought digital marketing in China strategy can do miracles. Brands are being more creative than ever and coming up with interesting and inspiring campaigns.
Adding Email Form to Facebook
Having a website and social media accounts are both necessary to get your business noticed. To stay in touch with potential clients email blasts and newsletters are your best avenue of communication. You have a sign-up form on your website, but where else can you add your subscription form to stay in touch and generate leads via email? Social Media, through email marketing Facebook integration! Making it easy for Facebook visitors to sign up for your website email list. People like easy.
5 Ways Panera Bread Creates an Engaging Customer Experience
Panera Bread wants to be a comfortable place for their customers to gather. Their stores have been designed to invite and welcome customers to enjoy relaxing, conversation, reading; all in a casual atmosphere and creating an engaging customer experience. Panera has built a successful business based on providing an experience that was aligned with their mission; until it wasn’t. The brand discovered the in-store experience was no longer relaxing.
12 Subject Lines to Improve Your Blogger Outreach Campaign.
One of the biggest pain points in an outreach campaign is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. But, one of the things I’ve seen a lot lately is that marketers are writing really good and personalized pitches and offering legitimately cool stuff to bloggers but their emails aren’t getting read.
How to Finally Overcome the Rule
As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. The Facebook Ads 20% text rule. Facebook is concerned with making sure that all ads meet high-quality standards, and as the world’s largest social network, it’s understandable. This rule concerns ads that are placed on the Facebook news feed.
11 Leading Companies to Consider
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of the sudden I realized that it was saving the post as a new article and adding a number to the end of the URL slug. I was creating duplicate content with each revision! If you’re a non-technical person like me, what to do?
9 Easy to Implement Ways to Better Spend Budget
Facebook is flooded with people! With 2.6 billion active users on Facebook, it is now a popular and the most used social media network. I am sure that a moment where you search for somebody on Facebook and can’t find them is rare. And here is the good part. This has brought excitement among the brands and more of them are jumping into Facebook marketing nowadays. Well, that’s great news but day by day, it is also getting difficult to target the right audience.
Looking for Blog Writing Services? Check Out These 15 to Consider
Some of you might have looked at this title and thought, “Why would a blogger even be considering blog writing services?” If you’re a business you’re probably already outsourcing some or all of your content writing, and if you treat your blog as a business, you might want to start considering the same. If you’re like most bloggers, the main reason your blog exists is that you love to write.
What is Influencer Marketing? Your Guide to Influencer Collaborations
With influencer marketing creating more buzz than ever in our circles, I thought it was time for a refresher on the topic for those who haven’t read The Age of Influence. Newcomers and old hands of our industry alike are seeking more information about this phenomenon. In particular, people are asking “what is influencer marketing, and how do I get started?” Answering these questions requires that we discuss the “why” behind the trend.
Instagram Influencer Marketing: The Complete Guide
Do you want to try influencer marketing? If so, you should know that the biggest forum for this practice in the United States is Instagram. Why? Because influencers and their followers love it. Not only that, but Instagram has a huge number of members, both in the US and abroad. Influencers also fill a nice gap in creating imagery, videos and Stories that are aligned with what Instagram users use the platform for.
How to Do A Giveaway On Instagram in 12 Steps (Using the Best Tools)
Every brand is striving for the attention of consumers on Instagram. Small businesses, influencers, restaurants, stores, bloggers, beauty brands, clothing lines, etc. often struggle and feel stuck due to a lack of followers and low engagement. Hosting a productive giveaway on Instagram is one of the most effective ways to increase followers, build brand awareness, drive engagement, and grow sales in a short period of time with little effort.
How to Effectively Record Livestream Video and Repurpose It for Social
We all know how powerful livestream video marketing can be. Livestreaming alone, however, provides you only a fraction of its potential benefits. If you want to maximize your livestream marketing ROI, you should record livestream video and more importantly properly repurpose it for social media. I’ll show you how to do exactly that using an extremely efficient tool as an example. Livestreams are an effective content marketing tool.
Here's How to Know When is the Best Time to Send Marketing Emails
Learning when is the best time to send marketing emails is one piece of the puzzle to allow you to leverage the power of email marketing. This article will teach you that as well as provide you best practices in the form of a checklist. It is predicted that there will soon be more than 4 billion active email accounts, a huge number that businesses can target for their sales generation. Companies that use segmented campaigns report increasing their revenue by as much as 760%.
The 30 Top Instagram Influencers To Follow In 2021
So who exactly are the top Instagram influencers today? And what can we learn from them? There’s no question that being an influencer can be very competitive, especially in popular niches. Fortunately, both marketers and influencers alike can learn from the big names. In fact, careful study helps reveal why they are so successful. Marketers can use this information to help them decide which less-famous influencers are likely to have a big impact.
Why Micro-Influencers Play an Important Role in Influencer Marketing
Nobody questions the fact that influencer marketing is hot these days. Especially since they help bridge the gap between organic social reach and paid ads, influencers are one of the most effective ways to market goods and services. At the beginning of this trend, only influencers with a large following were used. However, marketers are finding more value by using people who have a smaller number of social media contacts but still a greater number than nano influencers.
Posting Employee Pictures on Company Websites or Social: Is It Legal?
Do you have legal consent posting employee pictures on company websites or social media? Publishing employee photos without consent might be against the law. Read on for the reasons why. Smart companies take a holistic approach to their social media marketing efforts. With so much emphasis these days on harnessing employees to promote their employers via “employee advocacy” efforts, smart companies get their Human Resources department involved in setting strategy and making policies.
Outsourcing Digital Marketing? Here are 10 Commandments for Success
Outsourcing digital marketing at some point has become a necessity for most businesses. This shouldn’t come as a surprise that outsourcing digital marketing is the third most outsourced function for small businesses, with only more outsourcing accounting and I.T.. Today, more people have access to digital marketing tools than ever before. Online platforms, plugins, and tools designed to simplify digital marketing to the point that anyone can do it. But can they?
How Much Do Instagram Influencers Make? It's Complicated.
Hot as influencer marketing is these days, it’s easy to wonder how much do Instagram influencers make. After all, the industry as a whole makes billions of dollars each year. While some influencers are household names and thus celebrities, such as Kylie Jenner or Taylor Swift, most others are ordinary people. Influencers can be housewives, bankers, college students, aestheticians, and more.
10 Questions to Show Areas of Growth Potential for You
If you have been publishing content for a while, then the chances are that unless you are highly organized and have well-established processes in place, a lot of your content may need some help and may be fast disappearing, away from your intended audience. This is where a content audit can help. Why conduct a content audit?
Increase Customer Retention with an Email Loyalty Marketing Campaign
When used to its best potential, email marketing can do wonders for businesses looking to increase customer retention. While email itself has been around since 1971, email marketing has only been around since… well actually, it was only 7 years later. A man by the name of Gary Thuerk gets credit for the first email marketing blast in 1978, and the email (which promoted Digital Equipment Corp computers) was sent to just 400 recipients. And yet, it eventually yielded $13 million in profits.
7 Time-Saving Strategies for Your Social Media Management
Social media has become an indispensable tool for corporate communication. However, social media management has also become a particularly challenging task, which can become painstakingly time-consuming. Saving time on social media management is thus a pressing issue to reach your goals successfully as well as efficiently. Social media is a never-ending stream of an ongoing conversation. And it becomes harder every day to keep up with millions of social posts, comments, and ongoing discussions.
How to Become an Influencer in Any Industry in 9 Easy-Peasy Steps
Have you ever wondered how to become an influencer, whether it is to get free products from the brands that you love or to launch a speaking career in your industry? You’re not alone. With influencer marketing becoming such an important business segment, many people are jumping on the bandwagon. Brands are finding that the influencer marketing ROI realized is very good, even exceptional. On the other side of the desk, potential influencers are eager to break into this business.
How to Create an Influencer Program That Delivers Long-Term ROI
By now, almost everyone in marketing knows the importance of influencers. A recent take on the use of opinion leaders and celebrities to sell goods and services, a quality influencer program is a highly effective way to drive sales. Unfortunately, influencer marketing is full of complications and dangers that were uncommon in the days when traditional media had a near monopoly. One reason for this is the high number of fakes and frauds out there.
5 Biggest Mistakes to Avoid with Content Marketing Campaign Keywords
Are you trying to figure out how to better determine keywords for your next content marketing campaign? Every single day, millions of potential customers type queries into search engines that could lead them to your website. If you have a content marketing strategy that’s crafted and executed well, then there’s no reason why your website shouldn’t be gaining its fair share of those clicks.
11 Examples That Teach You How to Market
Content marketing is a proven way to engage your audience and turn them into customers or clients. Most companies that implement content marketing strategies understand it is effective. The tough part is developing a content marketing strategy that generates a return on investment. If you’re looking to implement a content marketing strategy and need inspiration, we’ve got you covered. This article will share 11 content marketing examples you can use as inspiration for your next campaign.
How to Create a Rockstar Influencer Media Kit
If you have been building your online presence for long enough, chances are that you have quite a following. People love your content, have fun sharing it with other people, and take your suggestions seriously. Now, brands are asking you about sponsored posts and other collaborations. One of the best ways to answer their questions is having an influencer media kit. What is an Influencer Media Kit?
The 12 Facebook Messenger Management Tools to Manage Your Bots
Facebook Messenger has been around as a standalone app for sometime, but leveraging Facebook Messenger marketing is still a relative newcomer in social media marketing. After all, for many years after Facebook first launched even your friends had to go into an “inbox” to see the messages you’d sent them. Messages didn’t go onto your smartphone, or do anything other than generate an email from Facebook that you got a message. In other words, messaging on Facebook was originally like email.
TikTok Influencer Marketing: The Quick Jumpstart Guide
For us as marketers, these are challenging times. Coming out of a deep recession and global health crisis has highlighted the importance of corporate responsibility. At the same time, having people confined to their homes for weeks at a time means that advertising in the community is more difficult. However, with people indoors so much, online advertising has never been more important. For brands who are eager to reach the younger generations, TikTok influencer marketing is a major advantage.
How to Use Instagram User Generated Content for Successful Marketing
Instagram user generated content seems to be gathering a lot of attention these days. If you are still not on board with the idea, this post is all about giving you a few solid reasons why UGC needs to be part of your Instagram marketing strategy. Instagram User Generated Content boosts brand credibility Consumers are more likely to view UGC as authentic content and, as a result, trust this Instagram content more as compared to content created by a brand.
6 Content Marketing Future Trends You Need To Understand
We need to allow the content marketing future trends to guide our content marketing in order to continue to pivot, rank higher, and generate more website traffic. As we are approaching the end of 2020, things have changed very quickly. But content marketing still remains the lifeblood of digital marketing. It has conferred the title of modern-day effective marketing strategy, as it involves curating relevant and useful content.
How to Leverage Your Sphere for Business
Before we talk about what is a sphere of influence and why its critical for many in business, let me first give you a short history lesson to provide you a useful analogy. If you’re old enough to have lived through parts of the Cold War, or are a student of history, you probably have heard of the term “sphere of influence.” According to the Encyclopaedia Britannica, this principle has its origins in the ancient empires.
7 Creative Ways to Increase Exposure
Now is the time when creating high-quality, interesting, and useful content is just not enough to make it perform well from a content marketing perspective. Today, we need to make sure that we engage in content distribution in the right way to achieve real results. Did you know that almost 95% of all content doesn’t generate backlinks at all? Only a bit more than 1% of articles do that effectively and generate 75% of all social shares to be exact.
How Much Does it Actually Cost to Start a Blog in 2021?
You might be surprised to hear this, but you can start a blog for nothing. As long as you don’t mind doing the writing yourself and posting images that you have the rights to, such as photos you took with your own camera, there’s no reason that you ever need to pay one red cent to start a blog up. There are plenty of services online that will host your content for free, so you shouldn’t even have to worry about footing the bill for server space.
What You Need to Know for FTC Compliance
One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. While it used to be that “snake oil” salesmen once roamed the free for all of unregulated advertising, this is no longer allowed. Nowadays, we have to worry about various consumer protection laws and agencies. In the US, this is mainly the Federal Trade Commission. Break the rules, and there could be some pretty serious fines involved.
3 Major Challenges of Influencer Marketing for Companies
A study by Augure PR Communications & Marketing (France) on influencer marketing for companies Earlier this year, I was approached by the PR communications and digital marketing firm Augure, in France, to participate in a study on influencer marketing for companies. This comprehensive study, conducted among nearly 650 marketing professionals and communications in the world, has helped focus the main challenges facing businesses and organizations with influencer marketing.
7 Content Marketing Trends You Need to Religiously Follow in 2021
It’s time to put the past behind us and focus on the content marketing trends for 2021. As challenging as the year has been, 2020 is finally coming to a close. Businesses and individuals alike have experienced tremendous shifts in how they work. Remote work, which was always growing, is now the norm. And businesses with little to no online presence have created online stores and ramped up their digital marketing efforts.
Interested in Becoming a Full Time Blogger? Here's 12 Tips for Starters!
There are many bloggers out there and some of them blog full time. While it’s easy to blog passively and generate some income, becoming a full time blogger isn’t something that comes easily. To blog full time means to actively involve in blogging and depend on it for livelihood. You make blogging your main source of income. And yes, blogging is a massive source of income.
3 Social Media Trends to Guide Your Social Media Strategy in 2021
I think we can all agree that we’d like to put 2020 behind us and look forward to 2021 as soon as we can. The global COVID-19 pandemic have forced us marketers to work in an environment where physical contact and even general socializing are minimized. For that reason alone, we have been forced to redo our marketing strategies. Looking ahead into 2021, how should we plan for this new normal? What social media trends should we be aware of for 2021?
Build Hype Around Your Brand with a Digital Loyalty Marketing Platform
As I discussed in an earlier article, good loyalty marketing converts lapsed or one-off customers into infrequent customers, and infrequent customers into frequent customers. If the motivation to climb the ladder towards a VIP customer is enticing enough, it will work. With a digital loyalty marketing platform, you can completely automate this process; essentially employing a relentless robot that never sleeps, never eats, and never hesitates.
13 Content Marketing Tips to Generate Massive Traffic
The competition for page views and click-throughs has never been higher. As businesses pivot to online activity or expand their digital offerings, more are exploring content marketing. It’s vital that your content entices your audience and drives conversions. In this guide, I’m going to share content marketing tips you can apply to increase engagement and generate more website traffic. Read on to learn the top 13 content marketing tips that will help you grow your traffic. 1.
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