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Articles by Laura Busche
How 20 Successful Creatives Unwind & Recharge
By Laura Busche Laura Busche on Jun 26, 2020 in Inspiration Tweet This Share This Long work hours take a toll on our energy, enthusiasm and creativity. It all looks harmless at first: pull a couple of all nighters, sip an extra cup of coffee, take a few additional projects. Cash is flowing in, deadlines are met and business is booming. You? Not so much. Before you know it, you're sleep deprived, constantly tired and more sensitive than usual. It's hard to work, let alone live.
10 Hilarious Charts That Explain What a Designer’s Life is Really Like
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10 color inspiration secrets only designers know about – Learn
Color is an integral element of good design. With so much psychology and emotions attached to the hues you choose, it can be tricky to curate your color palette when designing. Below, we list 10 color inspiration secrets so that you can get the perfect color combination every time. We know that specific hues can provoke different emotions, associations, and responses that affect how your brand is perceived. Put simply, color choices can make or break a design.
15 Amazing Examples of Visual Storytelling on Instagram
By Laura Busche Laura Busche on Jan 7, 2019 in Inspiration Tweet This Share This Instagram is an exceptional tool for visual brand storytelling. The app's image-first approach, clean grid, and simple navigation have made it the platform of choice for many companies. Regardless of how central this channel is to your content strategy or how often you can post, there are certain tactics that can make your Instagram content more effective at capturing your target audience's attention.
Brand voice and UX: a starter guide
Why is it that some products take a piece of our heart? What is it about their design that makes us feel connected, amused, and delighted? The iOS and Google Play stores contain over 2 million apps. If that doesn’t make your head spin, let’s talk about the 876 million websites and 212 major social networks competing for your users’ attention. It’s a challenging market out there for us makers.
50 Amazing Design Blogs Every Creative Needs to Bookmark
Successful creatives have one thing in common: they're always looking at fresh material to inspire their work. As much as you'd like to sit down and pull from an unlimited well of design ideas, there is no such thing as inspiration in isolation. Radically innovative work demands equally inventive sources.
5 best practices when requesting visuals for your content
Laura has been implementing The Lean Startup methodology with more than 150 entrepreneurs and their 50+ internet-based startups. She has learned about what makes and breaks them, what they fear as they create their brand, and how it can be fixed. This experience has allowed her to grasp first-hand what it takes to improve every component of their brand strategy from logo design to demo day pitches.
Meet Ultra Violet: Pantone's Color of the Year for 2018
We had been seeing purple hues pop up in virtually every major brand redesign this year. Back in 2014, Pantone had already given us fuchsia/purple dreams selecting Radiant Orchid as Color of The Year. Still, nothing could have prepared us for Ultra Violet: a galactic, deep purple shade that is about to take the world of design by storm.
Card Sorting Beginner's Guide - Improving Your Information Architecture
Pierre is a Senior User Experience Consultant at Amaze, a UK-based digital agency. While not soaking up new UX tricks and techniques, he can be found enjoying … More about Pierre… In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples. Information architecture (IA) is one of those buzzwords you’ve probably heard before.
Hand Sketches – Things You Didn't Know Your Doodles Could Accomplish
Is sketching by hand more than a nostalgic activity? How is paper any different from a screen, especially when hardware is becoming more and more sophisticated? Is improving your hand-sketching skills really worthwhile when high-tech software is advancing every day? What difference can a pencil possibly make? Everyone seems to have a strong opinion about hand-sketching these days. Some absolutely hate the thought of putting their ideas to paper because they can’t draw to save their lives.
Airbnb, Uber and Mailchimp: Inside the Web Design Style Guides of 10 Brands We Love
There are websites that we could stare at for hours. Want to learn more about the team behind a product? Done. Need to contact the support team? It’s a couple of clicks away. Would love to watch a video about a specific feature? Probably right there too. In many ways, websites have become the natural hub for brands. As such, making sure that this “home” aligns with the brand’s overall identity is crucial. And that’s exactly where a carefully crafted web style guide comes into play.
Powering Content - O'Reilly Media
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that’s different and more personal than ever before. Don’t just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process—from discovery to distribution to reporting.
Make an enduring first impression on hirers with a bold and original resume [free templates]
The bad news is, it’s likely you’re not the only one vying for it. The good news is, you can immediately set yourself apart with your resume. Your resume is the first hurdle you have to get through, so it’s important to stand out right at this point in your application. Designers from all over the world and the web have established that one of the best visual solutions is to make your header big and inviting.
Why Creatives Need Offline Time to Grow
Is increasing technology a good thing or a bad thing? According to researchers at the University of Illinois at Chicago, it's both. Digital technology enables more people to work from home and provides an opportunity to help the environment by saving paper and other consumables. However, according to New York Times technology reporter Matt Richtel, downsides of technology include changes in the brain that can affect your ability to engage in conversation as well as your ability to be creative.
10 Marketing Experiments You Can Run Yourself to Improve Your Reach on Social Media
Are you constantly trying to catch up with every new social network that comes out? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Everyone seems to be so focused on quantity that we often forget the impact that small, incremental improvements can have in our social media strategy. When was the last time you tried smart variations to see where they took your engagement and conversion numbers?
How to Get Rid of Impostor Syndrome Once and for All
You're a successful creative professional, and you have no problem selling your work. People compliment your talent, and you seem to be bringing in more income year after year. Yet, somewhere inside of you is a voice that is doubtful. It wonders if you're even really talented at all. If the above has happened to you, you're actually not alone. In fact, what you're experiencing is a pretty common condition called impostor syndrome, and it affects people of all ages and from all walks of life.
8 Reasons to Wipe Groupthink Off the Face of the Earth
Sometimes during your creative career you'll face the need to share ideas within a group setting. The problem is not collaboration. The problem is having you sit with a group of vicious idea hitmen to "figure it out". There's no way your best ideas are making it alive out of this session. We get it. Social psychologist Irving Janis first coined the word "groupthink" back in 1971.
How to Become a Better Designer in 30 Days: The Challenge
No matter where you’re at in your design career, it always helps to improve. Whether it’s typography, layout, or color theory – a good designer becomes great by constantly practicing and expanding his or her skills. As such, we’ve prepared a guide to becoming a better designer in just 30 days. Think of it as a bootcamp for your talent. But instead of doing pushups or being yelled at, you’ll train your eye and aesthetic sensibilities. Take a look, and let us know how you go in the comments below.
10 Marketing Experiments You Can Run Yourself to Improve Your Reach on Social Media
Are you constantly trying to catch up with every new social network that comes out? Do you find yourself juggling with copy and images to make sure to share at least a certain number of social media posts each day? Everyone seems to be so focused on quantity that we often forget the impact that small, incremental improvements can have in our social media strategy. When was the last time you tried smart variations to see where they took your engagement and conversion numbers?
The Complete Guide To Creating Your First WordPress Blog
No matter what type of site you’re looking to create, there’s a good chance WordPress will be able to help you out. The powerful platform has the capacity to be as simple or as complex as you’d like. It’s really up to you. To get you started on your own WordPress journey, we’ve created the guide below. Whether you’re an expert or an apprentice, you’ll be going live in no time. Enjoy, and let us know in the comments how you go. First of all, you’re going to have to install WordPress.
Simplicity, Symmetry and More: Gestalt Theory And The Design Principles It Gave Birth To
Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing? As an amateur or professional designer, it’s important that you can answer these questions. Understanding how a design is perceived and interpreted is a crucial asset that visual communicators must possess.
Awesome Comics Capture Designer Problems That Are Way Too Real
Skip to content Laura Busche March 31, 2021 · 2 min read Every week we’ll be poking fun at the all the best and worst parts of being a designer. Here’s our growing collection of #DesignerProblems, we hope you enjoy it! Leave a comment below and let us know what you think. Getting started with hand lettering? Free lettering worksheets Download these worksheets and start practicing with simple instructions and tracing exercises. Download now! Brand strategist.
What You Need To Know About Anticipatory Design
The word anticipatory comes from the Latin anticipare, which means “taking care of ahead of time.” We normally associate it with something that happens, is performed or felt in anticipation of something. In a way, most products contain at least one element of anticipation. Aaron Shapiro from HUGE defined anticipatory design1 as a method where it’s up to the designer to simplify processes as much as possible for users, minimizing difficulty by making decisions on their behalf.
Brand voice and UX: a starter guide - InVision Blog
Why is it that some products take a piece of our heart? What is it about their design that makes us feel connected, amused, and delighted? The iOS and Google Play stores contain over 2 million apps. If that doesn’t make your head spin, let’s talk about the 876 million websites and 212 major social networks competing for your users’ attention. It’s a challenging market out there for us makers.
10 Color Inspiration Secrets Only Designers Know About
[1] Specific hues can provoke different emotions, associations, and responses that affect how your brand is perceived. Put simply, color choices can make or break a design. In fact, research has shown that color can increase brand recognition (by up to 80%), memory, engagement with a design piece, text comprehension, among many others. Fortunately, we are far from the times when our color choices were limited to a small batch of natural pigments.
The Skeptic’s Guide To Low-Fidelity Prototyping
Designer Paul Rand once said, “An understanding of man’s intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.” Prototyping helps us to unveil and explore these human needs, opening the door to insightful interaction and more empathetic design solutions. Low-fidelity prototypes, in particular, are rough representations of concepts that help us to validate those concepts early on in the design process.
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