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Articles by Laura Perez Riau
Agents in the Mix: How the very best marketing teams operate
Things have changed in marketing teams. While marketers are still running the show, agents are now in the briefing, behind the scenes, and handling the work that used to eat everyone’s week. High-quality output, better campaigns, and a marketing department that can now really bring the magic. Agents in the Mix is built for marketers actually doing the work; the ones creating, distributing, optimizing, analyzing, and operating.
Beyond best-of-breed: the case for martech consolidation
5 min read time Feeling the pain of martech stack overload? A unified Digital Experience Platform (DXP) can streamline your marketing, embed AI, and deliver superior customer experiences. Check out this peer-to-peer perspective on martech consolidation. Ever worry your tech stack looks more like Jenga tower than a finely tuned machine? Hate to break it to you, but you’re suffering from stack fatigue. The symptoms are easy to spot.
The 7 pitfalls of retail personalization (and how to avoid them)
In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research, only 15% of retailers believe they are fully implementing personalization strategies successfully.
Use personalization to fix DRIP and make your data work for you
As Consumer Packaged Goods (CPG) companies expand their direct-to-consumer (D2C) channels, they’re bypassing traditional intermediaries and forging direct relationships with their customers. This gives brands unprecedented access to their consumer data, providing them valuable insights about preferences, behaviors, and needs... But with great opportunity comes great challenges.
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