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Articles by Laurel Wolfe
The Meaning Behind The Song: Dropping Names by Beastie Boys
The Meaning Behind The Song: Dropping Names by Beastie Boys The Beastie Boys were an American hip hop band, formed in 1981 in New York City. Their music was inspired by a mix of punk rock and hip hop and was known for its unique sound. In 1994, the Beastie Boys released their album Ill Communication, which featured the song “Dropping Names.” The song is a track that explores the idea of name dropping and how it can be used to gain fame and popularity in the music industry.
Spotlighting Females in Fintech: Changing The Conversation
Breaking the barriers A career in fintech means working in a fast-paced and vibrant environment with lots of new innovative ideas, and in an industry that wants to disrupt and challenge the status quo. However, women in fintech are a minority, and those in senior leadership roles within the industry even more so. In of fintech employees were women. That small percentage drops to 20% when we look at female representation at C-suite level.
The challenges for women working in financial marketing
8th March 2022 Opinion 4 minute read When you work in marketing, you need to get used to spinning multiple plates at once. One day I’m championing marketing’s role in the boardroom and the next I’m writing a press release or tweaking the brand.
Surviving the retail apocalypse: seven changes to keep your online in front
The start of 2020 has been a harrowing one for the Australian retail industry, as we witness the collapse of many traditional and iconic retail stores. As large retail brands struggle to stay relevant in the face of increasing competition online, it is critical for small businesses to ensure your online store stays ahead of the rapid changes in shopper behaviour. Having a well-optimised online store is worth a lot, both in terms of sales numbers and customer loyalty.
5 Trends That Will Shape Australian E-Commerce in 2020
We have looked into our crystal ball for 2020 (and interviewed Australian shoppers and retailers) to identify five emerging trends that will impact the e-commerce industry this year. So, what does 2020 have in store for us? 1. Experience is the new loyalty Unfortunately, Australian shoppers have fairly low expectations of the online experience compared to other markets. However, shoppers are starting to demand more.
Experience is the New Loyalty
An increasingly competitive U.S. retail market and reports of store closures demonstrate how tricky it can be to adapt to the evolution of global e-commerce. Recent research conducted by Klarna shows that to survive, savvy retailers need a seamless cross-channel experience — creating an inspiring and fun experience across the entire customer journey, while maintaining frictionless convenience. Loyalty is no longer just a "points" program.
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