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Now that we’ve covered choosing an ESP and sending transactional mail, it’s time to tackle marketing emails. If transactional emails are administrative and straightforward, think of marketing emails as the space to get a little creative with your brand. Email marketing is a great tool for startups to grow customer engagement and brand awareness. Keep reading for our top email marketing advice and best practices.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
