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Articles by Lauren Gregory
U.S. Trademark Strategy: What Asian Companies Should Consider Before Entering the Market
On October 26th, Lauren Leipold, J.C. Heinbockel, and Raymond Wong presented “Trademark Strategy for Asian Companies Entering the U.S. Market: Trademark Protection and Monetization.” The program explored an increasingly important question for companies looking to grow in the United States: how can trademark strategy support not just brand protection, but broader business objectives?
Webinar: In-House and Outside Counsel Relationships in the AI Era: Rethinking Evaluation and Collaboration
Artificial intelligence is transforming the legal profession, creating new opportunities and challenges for both corporate legal departments and outside counsel. As AI tools become more integrated into legal workflows, organizations are reassessing how legal services are delivered, measured, and managed.
Seyfarth IP Partners, Lauren Leipold and Owen Wolfe to Speak at the WIPR AI & IP Summit
Tomorrow, October 9, 2025, Lauren Leipold and Owen Wolfe, Intellectual Property Partners at Seyfarth, will be speaking at the WIPR AI & IP Summit in New York. Lauren and Owen will take part in the session “AI vs Copyright: Tackle the New Creative Battleground,” which will examine how generative AI is disrupting traditional copyright principles and the legal frameworks around them.
Taylor Swift’s Trademark Era: How The Life of a Showgirl Reinforces Her IP Empire
Taylor Swift isn’t just a pop icon—she’s a master of intellectual property strategy. With the announcement of her twelfth studio album, The Life of a Showgirl, Swift once again demonstrated how to blend creative storytelling with airtight brand protection. Just hours before she appeared on her boyfriend’s podcast to pull the album out of a mint green briefcase, her company TAS Rights Management LLC filed trademark applications for THE LIFE OF A SHOWGIRL (App.
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