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I'll take a bet that most people are sick of seeing the words 'Content Marketing'. It's a term that reached its peak during 2015 and its growth on the communication scene is set to increase this year. Call it what you will, brands have been creating content for years, it's nothing new.
In the 21st century, the biggest business opportunities are no longer in the brand alone, but in everything around the brand. The narratives we craft must sell the brand experience, the brand's mission and values and create "content moments," which are shareable. As a fledgling editor, I had the rare opportunity to have an audience with the original fun, fearless, female and legendarymagazine editor Helen Gurley-Brown.
Will the Uber of tertiary education please stand up Will the Uber of tertiary education please stand up THE nationwide student fees protests were heavy on demands and light on solutions. It’s a pity that a SA that could once proudly point to two Nobel Peace Prize winners who lived on the same street often seems to focus on what’s wrong with a situation without proposing any solutions. Yes, #FeesMustFall, and they did.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
