In recent years, businesses of all shapes and sizes have seized upon opportunities to advertise within the video game industry, and particularly in connection with esports games. As an example, BMW signed global partnership agreements with five major esports teams last year (Cloud9, Fnatic, FunPlus Phoenix, G2 Esports, and T1 Entertainment & Sports). Each of these five teams have one thing in common – they all play in esports tournaments for the game League of Legends (LoL).
