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Articles by Lennert de Jong
Another Star, same ambition to redefine hospitality
Earlier this month, I had the opportunity to sit down with Lennert de Jong, Chief Executive Officer of Another Star, to explore the story behind the company’s new identity, the completion of citizenM’s integration into Marriott Bonvoy, and the landmark USD 685 million refinancing.
DO'S & DON'TS in Digital Payments
Hoteliers know they need to get every detail right to attract and keep their guests, who today are better informed, more tech-savvy and carry significant buying power and influence. They are also carrying a very powerful tool: their smart device enabled mobile wallet. The HOTEL Yearbook Technology 2024 delves into the transformative power of data in the hospitality industry, exploring how the "everything-data decade" is reshaping the landscape.
Payments: The ultimate guest centric tech-experience for travelers
The hotel industry has been going through a technological revolution for decades, causing hotels to change pricing, business models and distribution strategies, and re-thinking the physical experience for guests. Despite this, the hotel experience has not changed much and the industry is behind on digital maturity. This is due to the structural ownership and operating of hotels, the overwhelming choice of different technology suppliers, and lack of consistency in the guest experience.
HNtv INSIDERS: Discussing drivers of lasting change in hotel distribution
Dr. Peter O'Connor, Professor of Strategic Management at University of South Australia Business School, and Lennert de Jong, Commercial Director at citizenM, met online to exchange their thoughts and vision on how hotels will emerge from the COVID crisis. In this conversation, Peter & Lennert discuss how corporate and business travel will be going through a profound process of change.
In the age of remote work, hotels serve a new purpose
Since the onset of the forced work-from-home era, many of us at CitizenM kept asking ourselves the same question: How is Zoom going to impact our business? We rely heavily on corporate travel and bringing people together in person. Are we structurally impaired? Or are we back to normal once a vaccine is available? For us to understand the future of corporate travel, we decided to first understand what the future of work looks like. This dragged us down a long, multi-month rabbit hole of remote work.
CitizenM offers corporate subscription
Today, citizenM started marketing a new proposition, a corporate subscription, targeting remote professionals that need a base in the city to escape so now and then from their apartment for a meeting, a day of work, or a night of sleep We got onto this idea of corporate subscriptions through our MD Development & Investments in the US, Ernest Lee.
The direct booking trend: What is it really about? | By Lennert de Jong
Over the past year, there has been much buzz about the subject of direct booking. No matter where you look, big brands were promising direct booking benefits, OTA’s were retaliating, or rate parity was being banned by yet another country. As Lennert de Jong of citizenM writes, if we want to better understand the debate, we need to dig deeper into this heated subject and shine some light on it from different angles.
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