Last week I had one of the most fulfilling episodes of my consulting career: A two-day immersive workshop with a Fortune 500 insurer designed to stress-test their corporate strategy. While specifics are private, I’d like to share a few thoughts this experience inspired. Corporate strategy is commonly understood as the goals and objectives an organization sets for itself. It is formulated in terms of key performance indicators, such as growth, profitability, market share, etc.