Leo Lei
Covers:
Architecture, Interior Design, Furniture Design, Industrial Design, Lighting Design
Interview
Have you ever used a typewriter?
A handful of times
How is social media changing news?
Curated feeds with extremely low lead times
What's the funniest news-related #hashtag you've seen?
How do you prefer to be pitched on stories?
Press release with hi-res images and proper credits.
What tools and software do you use to do your job?
Photoshop, Wordpress
What's your favorite social network?
Instagram
Why did you become a journalist?
I love everything design, and journalism is my way of staying up to date.
Did you work for your high school newspaper? If so, what did you do there?
No
What advice can you offer to aspiring journalists?
Choose a niche you are passionate in, become an expert.
When's the best time to pitch you?
Mid-afternoon
What's the worst pitch you ever got?
I was pitched a story that had nothing to do with my field of expertise, with too many follow ups, and clearly no indication of research...
What's your favorite drink?
Old fashioned
Aside from your own, what's your favorite publication to read?
FT
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.