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Consumers are slowly turning to sustainable fashion, but major constraints that prevent and reduce the adoption and purchase of sustainable fashion are not completely known. In this context, the purpose of this study is the proposal and validation of a measurement scale to assess the factors that prevent consumers from purchasing sustainable fashion, focusing on online second-hand fashion clothing.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.